Bogart and Landau Purpose

The guiding principles I fork over examine that Bogart and Landau map about the body as a tool was practical to secern the least. It encourages readers to focus and flex their creative imagination victimization the body. It is rigorous provision to patron beginner or novice learners in depth on questioning, exploring, and reorganizing parts of theatre.Bogart and Landau gives a set of task for readers to focus on which helps open(a) the learner look the freedom and imagination to create. Bogart and Landau insinuates pushing the body for non-dancers and student actors experiences to learn contrastive aims. It is a way for the student to be a creator, actor, reflector, and participant. Communication and salient text explained in the viewpoints system atomic number 18 bodily such as using shape.Being aware that your body is already making a shape as a silhouette alone being able to use that in amidst of creating lines with your body. It is possible for a student to be abl e to use their knees and feet to create shape. A student does non rich person to use the main body parts such as legs and arms.Connection through dramatic text move be use through architecture. For example, in a class course we were instructed to use prop up in the dance room to connect with. As well as our bodies. alert and following our pacings using our breath has been a major form of dramatic connection. Bogart and Landaus example of medium, fast and slow tempos connected to me during the exercise in the roughly recent class. It felt like after our instructor told us to contrive tempos from fast to slow or slow to fast it was up to us to connect after that. When switching my tempos, it became slightly confusing to keep up with myself without being constantly told to change tempos.It is a battle between your thought and your body. Your body is listening to your top dog, which is being responsive to the instructor telling you what to do all while trying to keep up your own pace. Connecting is postulate by focusing on a task at hand. When your mind and body are being responsive to different things, it is up to the student to connect your mind, body, to the tempo. Adapting to this process of performance had been a challenge. Understanding how to have your mind and body in sync. Using your tempo helps because you can pick an bodily function and changing your tempo go away change your bodily function.Be aware of how the action of changing tempos alters the meaning of physical action.37. This quote adapts to me in a sense of how my tempos in my action could affect my mood. Switching of tempos can help with awareness. It will expand range and develop the individuals ability to shift in and out of extreme tempos instantly and unexpectedly.37. This quote analyzes how switching of tempo is perceived. Mainly because for example if you are punching, a punching bag slowly it will not feel like you are not hurtleting whatever impact into the bag which will cause your mood to become idle or fall short. For a faster tempo my mood can be either extremely happy, anxious, or angry.When working with fast tempos, respite on the inside by maintaining a sense of calm, quiet, slow.39. This quote puts a better perspective on tempo for me. Youll understand your ultimate go for at that point. If you center yourself and find balance this could be achieved. Challenges experienced have all been learning experiences. The architecture. Being aware of positioning your feet and otherwise props nigh you in the room. Texture.53. In this passage it helps me analyze how when wearing my Nike runners on the floor in the black box theatre, they can be definite floor movements I have to do with my shoes off because I cannot achieve the movement without sliding, letting the slick floor and my socks help my movement.An natural action with a small area and a lot of running in different directions could be difficult in a sense. For example, an activity that necessitate us to run all over the area in different directions in different tempos. Become acutely aware of exactly where you are and let this architecture inform your movement.52. Knowing this passage during that exercise could have been put into logic during that time. Including Others.53. Explains on joining in on using objects with others around you. In a lesson where you are told to find a describe around the room and, to use the same prop can be a challenge because of placing. Trying to place yourself in a position that fits with the object and also trying to maintain in sync with the others around the prop. It is something that takes thought before executing because if not this can cause other confusion as well.In conclusion Bogart and Landau have both put in helpful examples of how to understand, analyze, and reflect on exercises being done.

On the Job Training Essay

The students now days, enrolling related to to Hospitality Industry. Because it is the in-demand course in whole Universities and it has higher job opportunities. One of the fastest emergence sectors of the economy of our term is the hospitality industry. The hospitality industry alone is a multi-billion dollar and growing enterprise. The hospitality industry includes cooperative relationships with threefold organizations. For example, hotels ar allied with airlines, railway car rental agencies, other hotels, suppliers, travel agencies, and eating places.Thus the hospitality industry includes multiple dimensions such as the tourism industry, the restaurant industry, and sundry other industries that ar related to these industries. The hospitality industry includes the following segments lodging (hotels), commercial feed service (restaurants and catering), institutional food service, casinos, cruise lines, travel agency services, situation services, convention hosting, arena services, sport complex management, resorts, parks, clubs, tourism, and transportation services related to the other segments of the industry.Read moreOJT Experience in RestaurantIt is kindle in hospitality industry it go away be never dense and offers unlimited opportunities to us. The hospitality industry is diverse passable for people to lap up in different areas of interest and dummy up be employed at bottom the hospitality industry. The Bachelor of Science in Hotel and Restaurant Management is a 4 grade degree course that aims to develop the student to come a hotel and restaurant entrepreneurs and executives in the city of San Pablo in the province of lagune and the entire country in general.It lead provide the students with basic, liberal reading and professional skills and entrepreneurship in the hotel and restaurant industry. Aside having a four family course it also offers a 2 year course which is the sheepskin in Hotel and Restaurant Management that aims t o provide skilled in hotel and restaurant employees and entrepreneurs in the San Pablo City lagoon.Being a certified student of the Laguna State engineering schooling University one of the pre-requisite of a student to be competent to pass the courses chosen is On the line of merchandise bringing up to undergo, On the Job training (OJT) is one of the best training methods because it is planned, organized and satisfied as the employees worksite. OJT will generally be the primary method utilise for broadening the employees skills and increasing productivity it is particularly appropriate for growing proficiency skills unique to as employees job- especially jobs that are relatively easy to hit the books and require locally-owned equipment and facilities.Through the experience and by the hard-work, the students the students itself will be urgently by its employment. The employability refers to a persons strength of gaining initial employment, maintaining employment, and obta ining new employment if required (Hillage and Pollard 1998). In naive terms, employability is about being capable of getting and keeping fulfilling work. More comprehensively, employability is the cogency to move self-sufficiently within the labor market to realize potential through sustainable employment.For individuals, employability depends on the knowledge, skills and attitudes (KSAs) they posses, the way they use those assets and present them to employers and the context (e. g. personalized circumstances and labor market environment) within which they seek work overdue to it. (Campbell, J. P. 1990) First, Campbell defines performance a behavior. It is something done by the employee. This concept differentiates performance from outcomes.Outcomes are the provide of an individuals performance, but they are also the result of other influences. In other words, there are more factors that envision outcomes than just an employees behaviors and actions. In Laguna State Polytechni c University the prestigious school provides a quality of education to trace the students to learn everything that covers their chosen career they give the students a plenty of opportunities to experience a lot of things that some other students cant experience in their chosen courses.The training affects the performance of the Hotel and Restaurant Management students in terms of what they experient and what they be possessed of erudite. Having training makes the students more confident to face any challenges that will measure the capabilities of their skill to handle the responsibilities given to them. Thus, training plays a freehanded role in every Hotel and Restaurant Management students career, from this they will be out of their shell and will start to grow. fasten for a bright future with their mind and heart holding the learnings they have got to make their performance the best of all the best. This look for study could provide information that can help the department to pursue more possible opportunities for the Hotel and Restaurant Management Students, especially second year students, this could be a basis for them to know if the past graduate students learn from their OJT program, and if theirs something they can do for their selves to progress their training when its already their turn.Because to keep the students abreast(predicate) to this fast changing industry the students need to updated and competent to be and stiff Hotel and Restaurant Management students, because the industry needs an effective people in their chosen field, competent enough for what they have learned and more for development. non only for their own development but also for the countrys development. Background of the Study The researcher wants to find out what is the difference in the midst of the 4th year On the Job Training from their 2nd year On the Job Training to their employability.In the Laguna State Polytechnic University the On the Job training of the Hotel and Restaurant Management students will be conduct during their 2nd year and 4th year level of the school period. The students is supposed to use the things they have learned in school and level it in during their practice this can improve their acquire skills and knowledge to foregoing office Management, Food and Beverage Management and Housekeeping Management, for them to be war-ridden enough and be employable in the future.There are trainees who seemed non too learned from their chosen establishment, maybe some students are not taking their training seriously because they think OJT is a simple necessity they need to complete, to pass the semester. Some establishment does not prioritize the trainee thats why they only gained limited skills and facts from their chosen establishment. Sometimes the student is resolute in one area and do not swivel to another. So the result of this is lacking knowledge and skill to another area, because the establishment concentrates the studen ts to what rea they have start with.The 4th year level On the Job training Program for the students is the verdict time for them to apply what they have really learned in four years of studying Hotel and Restaurant Management. In this level the researcher wants to find out the improvement of the students from their past training, whether the trainees are physically and mentally fit? Are their learnings enough for them to be competitive is this field? Or are they are still the juvenile students that dont take seriously from what they are doing?

Social Media and Network Technology

Colleges leave behind need to embrace these new communities in order to keep up with recruitment of the unsalteder generations, student to student interaction, student to professor interaction. backrest and Linked atomic number 18 some of the network communities that we result need to embrace to encourage our recruitment and student interaction. Backb ane has been around since 2004 and is still growing in popularity. Backbone gives you the avail major power to excite an instant message, an email, post discussions, provide media, and provide detail information.Colleges that have a Backbone page and interact with Backbone has the ability to recruit sophomores and Juniors in high schools non still in the surrounding aras but relied. This ability provides an advantage to have a more diverse student body. For young college students Backbone is a mean they utilize to communicate with other students to the highest degree the activities going on in the campus. They also use this communication pricking to converse about class assignments, organization functions, sports, and daily activities.Students who do not live on campus, Backbone tout ensembleows them to still experience college biography and the inclusion of student activities. College professors batch also utilize this communication tool to touch and interact with al students, including students who participate at satellite campuses. The surrounding fellowship will also have the availability to interact with the students because they will be fit to show the students the history of the bea, and support the college with financial scholarships and the sports arenas.Most of the surrounding familiarity makes up the professors, educators, the educator families and friends. Professors will have the accessibility to be spry not only with the students but with the students families as well. As a kick upstairs of a college student, I enjoy being able to see what the students are doing, what classes are troublesome, the activities the students are participating in, and when parents can interact with the student at school.The disadvantages of Backbone involve accessibility, lack of personable interaction, lack of social interaction, non-clarifying answers, misunderstandings of context of use of messages and pictures, invasion of privacy, and possible compromise of security information. Yet, these disadvantages can be unploughed down to a minimum by the college handbook and the student post codes by the dents themselves. Most colleges network security will keep sacrosanct information safe from any breaches or hacking. Linked will be very beneficial for our graduating students, expertness and local business.This social network will allow for the local and national business to see the types of students we are producing in the workforce. Linked will allow the students to make contacts with others in the corporate survey of their choice and possibly encourage the company to re ach an agreement with the college on training of their current staff. Our faculty will be able o utilize this social network by seeing what the other colleges are teaching and producing in the coming work force and learn what skills the companies are looking for, and provide those skills to our students.The only down side to Linked will be headhunters from other colleges recruiting our faculty to come and work for them. But we can counter offer our faculty, pay retainer fees, and sign binding contracts with the faculty to keep them from leaving our facility. We will be using the waterfall amaze for the implementation of a Backbone page and Linked page. The system velveteen life cycle for this process we will need to make sure that all students will have access to the college Wi-If on campus, which we currently have in place all over the campus.Our second phase will include making sure that students and faculty will have accessibility to a computer, which currently we already have i n place in the program library and common areas. Our third phase of the process will drive the college to regulate up up a Backbone and Linked account and have our IT division to prolong the accounts. Fourth phase of the process will require the college to get the rod out to the students about both pages on the internet and require all of our faculty to friend us on each site.The last phase will be having our IT department to hire someone to maintain both pages for content on the page, the context of the messages on the page and be a monitor for any violation of student conduct codes. The only disadvantage for using these websites, we will not be able to commute the systems. The advantages outweigh the disadvantage immensely because startup cost will be at a bare minimum, and we will still be able to get an idea of how many of our dents are using to communicate with one another by the follow of friend request we receive and the amount of conversation context on the page.

Face-to-Face versus Online Socialization Essay

Imagine how much human social interaction has been affected since the introduction of online communication. It has redefined the concept of assimilation. Socialization is being with and a soften of former(a) pile. It is enjoying and sharing others company, confiding in them, and works together towards common goals. There argon twain kinds of socialisation methods. The number 1 is face-to-face socialization, which includes going to church, joining a club, or hanging away with friends. The second method of socialization is online communication.This includes chatting on line, text messaging, communicating with e-mail, performing online games, or other virtual communications. Socialization banishes feelings of loneliness and promotes the sense of safety, belonging, and diversion that helps stack to feel secure. Although face to face socialization and online socialization atomic number 18 competing to fulfill these goals, on that point be noniceable differences between th em in the do of trustworthy world experience they de seer, in how they are implemented in the teaching and discipline procedure, in the take of little terror they pose to teenagers, and on their size of geographical area coverage on socializing.Face-to-face socialization provides deeper personal connection to the real world than online socialization. In their entire life, people go through with(predicate) and through distinct types of face-to-face interaction with their families, friends, and other people around them. As they engage themselves in the community they live in, they come about through their speeches, consistency languages, and facial expressions. The lesson they take from these interactions gives them the necessary hunch forwardledge to nonplus from childhood to adolescence and adulthood.For example, when a child makes mistakes, he comes to make love what he does is amiss(p) through the responses others give to his mistake. These responses are non limited to speech. They include body languages, facial expressions, and actions. He learns not only what is wrong but in any case how to correct them by observing the corrections others make to his mistakes. This makes the learning process fast and easy. The repetition of this learning process helps him in passing through the stages of human development to be a matured adult.On the other hand, online socialization depends on the virtual world, which represents what exists in the real world in a digital format. However, it is not possible to represent every picture of societys activity digitally. Societys activities are full of feelings, emotions, and actions that are difficult to be expressed in speech or writing. The digital world is limit to recorded information on a media. This makes it difficult for online socialization to provide all the social interactions that exist in the real world.For example, the feelings one gets while sitting with a lover cannot be totally substituted by t ext messaging or online chatting. These technologies transmit the write letters but not the feelings and emotions, which are easily expressed in the body languages and facial expressions. As a result, the transmitted message is not complete. In addition, online socialization has a negative effect on childrens maturity. Many children use inappropriate words in their online communication because no one is there to correct them.Hence, children who are entirely dependent on online communication sometimes behave out of the socially accepted norms and neglect the necessary knowledge to pass through the natural process of maturity. It is as well important to see how these two types of socialization are implemented in the teaching and learning process. Online classes and face-to-face classes are created for different reasons and administered differently. In face-to-face classes, instructors and students meet in a physical class room at scheduled time.This creates favorable conditions for transferring ideas. Instructors give lectures. Students comment or ask questions, interact with others in verbal discussion at any time in the class. Instructors provide feedback vocally, with body language or writing. By contrast, in online learning students have varied personal schedules and dont necessarily bespeak to be online at the same time with their instructors. In a natural online class, the instructor provides the necessary operating instructions in compose and students follow the instructions to do what is expected from them.Writing is the primary form of communication in online classes. If students need explanations, they need to write their questions and wait for hours or even days to get a reply. If the reply is not clear, they need to go through the process again. For this reason, online students are expected to refer to much books and do close to(prenominal) of the learning part independently. This is what makes face-to-face classes more favorable than onlin e classes in most cases. Online classes, however, are more comfortable for adult working students who do not have the time to attend face-to-face classes.In addition, online classes are interchangeablewise good survival of the fittests for students with physical disabilities and for those students who are not comfortable with the face-to-face interactions for different reasons. The other major point for consideration in socialization is the threat associated with it on teenagers. In recent years, the effect of online predators on teenagers has become a serious issue for some(prenominal) parents. It generates unwelcome situations in to the teenagers life that may have long lasting impact.Teenagers are more vulnerable because they are highly motivated to participate in online communities and are not mature enough to protect themselves. Online socialization is seen as a source of this threat because it gives access to the predators to gain the trust of vulnerable teenagers. In addi tion, controlling their childrens online communication is not an easy task for many parents since they communicate from their bedrooms at any time of the day. In contrast, face-to-face socialization doesnt have much associated threat to teenagers because it is visible and more restricted to small geographical area by its nature.Hence, it is possible for parents to control their childrens communication easily. In general, in face-to-face socialization, parents can get to know their childrens friends, and how they spend their time together. The other main point for relation is the geographical area coverage on socializing. It is possible to say that there is almost no geographical area limitation for online socialization. It goes across borders, oceans, and continents in an electronic speed. For example, a 13 years old girl from pop can have an intimate friend in India.She may know what is going on in India more than what her parents know. In contrast, in face-to-face socialization we are practically restricted to the geographical area we live in, most probably, to the city. This unlimited geographical access, however, has both its own advantages and disadvantages. Even though it helps people to get more information and coordination to tackle community level problems, such as preventing the spread of a new computer virus, it likewise allows the spread of false and counterproductive information.Currently, face-to-face socialization and online socialization are the two competing available options for socializing. Most people are attracted to one option or the other. Competing School advertisements for face-to-face and online classes are common everywhere. Face-to-face socialization uses speech, body languages, facial expressions, and actions in the communication process, and it has deeper personal connection to the real world. On the other hand, online socialization is a new method base on technological advancements on specific methods of communication, such a s written or voice.It is revolutionary, as it has eliminated many restrictions that are inherent in the traditional face to face socialization. However, it has also brought new concerns to our society. Thus, it is possible to say that the two socialization methods have noticeable differences. They are both needed to turn different social problems. As technology advances, online socialization has got wider acceptance however, like any other technology, it has its own inherent limitations.

Baseline Magazine

Baselinemag. com is a position which has been put in jell to ideally serve as a guide on dissimilar aspects of technology. That is, it manages and disseminates critical in moldation on technology. This culture is usually in form of news stories, research studies, financial tools and bon ton dossiers.As such, the locate is structured in a formal format which can allow users of the site to clear all the information they need, perform analysis and make decisions on how to employ the information in advancing their individual IT companies.Considering that the site is targeted at IT executives, the sites wedge heel proceedss include a range of IT subjects such as IT management, techdirect, projects and white document (Baseline, 2010). Furthermore, the subtopics which fall under these categories can be observed throughout the site making it well-situated for site users to annoy the exact information they are looking for immediately the site uploads. Basically, the site is str uctured in such a way that one uses limited time trying to access data, a notion which appeals to the targeted audience.Overall Look and Feel Baselinemag. com targets technology and business leaders who are constantly on the lookout for cutting edge information on technology and on effective ways of managing their companies. As such, the site displays IT systems which concord been implemented by other companies, how they have been implemented and the results emanating from them. This variety show of information enlightens the users who measure their own success or failures against the expected results.By subtile how the most successful companies utilize IT solutions, companies are able to restructure their systems and metamorphose their management strategies into fitting those of a winning company. All this information is spread out out over a white colored background, with topics and subtopics highlighted by orange, brown and blue colors. These colors create a serene environme nt, depicting phlegm which allows the user to fully concentrate on the information without any interruptions. The add up of images is limited in the site and this gives the information greater significance.However, the site may not appeal to them as there are no crafty images. Useful Features The feature I found most useful was the stories affix on how to get promoted and on come uponing jobs online. These stories had no forms of jargon and have been written in a simple language to appeal to medium individuals seeking to advance in their careers. Majority of users are employees who are looking to get ahead in their careers, this feature can offer all important(p) information to ensure that they achieve this. Interesting Features Links visited included www.diskeeper. com, www. insight. com and www. smarttechnology. com. The intimacy sponsored by smart technology was rather interesting as it carried the hold on the techies guide to fitness. It offered a convenient and easy way of monitoring ones fitness goals even charm working. The gadget can indeed send significant details on ones fitness directly to their phones or computer. Furthermore, Bottom-line Evaluation and recounting to Learning Objectives Basically, this site is of great value to business leaders and IT executives.However, its determine decline in regards to ordinary people due to the irrelevance of the topic and subtopics found on the site. As pointed out earlier, only one or two features are relevant to an ordinary individual. According to Lagace (2000), value is depict by a customer when the service delivery is effective. As such, the pleasure of business leaders and executives is what can ideally rate this site plot of land those stumbling on it can only speculate or even find it insignificant.Hoffman (1996) illustrates that past experiences can be advantageous when one is venturing into their own business. As such baselinemag. com offers even better options of evaluating other c ompanys experiences and breeding from them. Bayan (2003) contends that there are tools which are quite useful while scope up an effective help desk and in the life of a company executive or business leader, baselinemag. com is one such tool. References Baselinemag. com. (2010). ZiffDavies, Inc. Retrieved on twenty-third July 2010, from www. baselinemag. com Bayan, R. (2004).Try these efficiency strategies when setting up a successful help desk. TechRepublic. Retrieved twenty-third July 2010, from http//articles. techrepublic. com. com/5100-10878_11-5112468. html Hoffman, R. (1996). Help is Only a Phone Call outside How to get good service. The Real World. Retrieved 23rd July 2010, from http//www. animatedsoftware. com/misc/stories/jobs/dbmscntr. htm Lagace, M. (2000). Calling all Managers How to skeletal frame a Better Call Center. Harvard Business School Working Knowledge. Retrieved on 23rd July 2010, from http//hbswk. hbs. edu/item/1238. html

Kaustav Bakshi

Kaustav Bakshi remarks that Tagore defamiliarises the image of a widow in the persona of Binodini. She is envisioned as sharp, instinctive and sleep with lifeate. Through the novel, Tagore seems to portray the natural yet socially forbidden desire of a widow ironically called Binodini which is a realise that often recurs in Vaishnav Kirtan con noning sensuousness and pleasure loving.She is a rare combination of beauty, approval and intelligence. There is a certain ease and spontaneity with which she carries herself and caters to the need of the heap in Rajlakshmis household. She is a traditional woman in the sense experience that she is rise accomplished in household arts and has the attributes associated with womanhood such as selfless devotion and sacrificial spirit.The process of self realisation in Binodini follows a sequential pattern. She moves from a traditional acceptance of her fate as a widow to a realisation of her need to arise bring out of this blind acceptance and reaffirm her identity in society. Being an amend woman, her feelings and her outlook to life are characterised by a spirit of modernism.Binodini believes that the further person responsible for her being a young widow was Mahendra who rejected her as his bride even without seeing her. Overcome by a sense of vengeance, she resolves to avenge her humiliation by ensnaring Mahendra in her web of seduction. It is her consuming passion that lends a remarkable human touch to her personality and makes her self-effacement, more significant.The import stage in Binodinis progression is when her insight and intellect come into play. She does not reciprocate the love shown to her by Mahendra as she believes that he is a self-seeking man who loves neither his wife nor her but only himself. She replies contemptuously to a letter written by the MahendraI have no responsibility to love or be loved in this world. That is why I play at love to lighten my sorrow.I implore you over again and again, please give me up, do not pester me, do not put me to shame with your shamelessnessYou may shout and cry, but from me you exit get no response whatsoever. (147)As soon as she realizes that this love game is killing her inner self, she decides to leave Mahendras house emphasizing her occasion as decision maker.

Leadership Program Case

I had spent about 3 months in my raw(a) Job at JP Morgan, Singapore, as a business analyst in the clearing and settlement project management aggroup. I was handling a critical and high-budget project spanning everywhere 4 different locations. Pleased with my practice and the team up player attributes I had shown in the few months, my Executive conductor called me into his cabin and offered me an additional responsibility. He said that he had started an Offshore turn up join (ETC) initiative and he felt that it deed a coach and a leader to get it slick and functioning well.In addition to my take in as an analyst in my project, I would be given the theater director position for the ETC team. Thinking that it would be a great opportunity to perfect my team leadership skills, I accepted. The ETC or the Offshore Test Centre was a team of consultants from Polaris who were put to working for JP Morgan. The team comprised of 4 volume from Iambi and 3 people from Hydrated, in Ind ia, 1 person in London, I-J and 2 people in North America. I was situated in Singapore. When, I officially took over, I was make aware of the problems immediately.The person who was leading the team before me had little experience in the clearing and settlement engineering science area and was non able to provide the required level of expertise. He was let go and I was the replacement manager. The main issues I encountered were 1 . ) It was a new team and until direct there had been no bingle to structure it or establish any guidelines. There was no team cohesion and feeling of camaraderie within the am was absent. 2. ) The members had not certain any training or formal companionship sessions related to applied science and business. . ) There was no recognition for the team as it hadnt been able to compartmentalise a niche for itself. The engineering team did their own quality scrutiny as there was no trust and hence no dependency. 4. ) They already had a team leader at sea ward who was handling the face activities for Polaris, and he handled the leaves, appraisal and allocation for the team members. I started off by making a formal introduction via email and video conferencing to discover that everyone in different time zones was included.We had a good initial knowledge transfer session where I shared my knowledge in the areas of work and my vision for the team. The team members gave me an idea of the kind of work they had been doing in the olden and the processes and flows and also what their goals and expectations were. During the week, I set up one-on-one meetings with every single and spoke at length. I kept the tone informal and inferior but steadily, people opened up and spoke about the issues they encountered and offered solutions as well.I established a weekly reporting process, where I consolidated the tasks complete by each member and sent it to the senior management. This improved the visibleness of our team. I made sure, with the hel p of my director that the process was more streamlined and all the enhancements and change releases went through our team first for quality sanction. This not only created a healthy dependency between the technology, management and the foot race team, but also helped open dialogues between the teams making the collaboration stronger.Most importantly, I set up training sessions every alternate day and made sure I received feedback and summarization on the sessions from the members. I ab initio did face some negative reactions to the changes from some of the team members, especially from the offshore leader. But eventually, as we made progress and the unconditional implications became clear, I started receiving positive feedbacks and my team claimed that it was much happier with their radioactivity.We started catering to diverse teams and technology, and in the process I had learn the new business and technology as well for the gear up matching and celebration team. Best part was , that the team was now recognised among the top management as one of the efficient quality assurance team as our delivery defects were substantially reduced by over 40%. My Executive director was happy as the both technology and management team both felt that the entire system was now benefiting from this step.

Food and the Endless Waltz Essay

Akira Kurosawas seminal earn Seven Samurai is a stirring and heart-rending commentary on 16th cytosine Japan. The movie focuses on the rigid caste system of Japan where warriors foment while peasants farm to support them. The films artistic treasure makes it worthy of being c all tolded a Kurosawa masterpiece. However, it is in the lesson the film seeks to impart that is mayhap where the true genius of Kurosawa is seen. Set in the Sengoku Jidai, the century of war, the haughty warrior correct atomic number 18 locked in an endless waltz of blood flip while the feed producing peasant, the true heart of Japan, ar ignored though they always produce in the end.For pure production value alone Seven Samurai was a masterpiece. Kurosawa introduced a number of film techniques that would soon be mainstream fare for swear egress films the world everywhere. One example is the use of slow motion filming to emphasize the death of a main character. It was also the about high-p straind Japanese film of its time and is possibly the most successful Japanese film period.The premise of the film is as common as sieve in Sengoku Jidai Japan. A group of bandits, either masterless samurai called Ronin or horrific peasants driven to banditry by the loss of their farms to the constant warfare, are terrorizing a village. Peasants miss the skills and weapons to fight back they seek help from the Gentleman Warrior class k forthwith as Samurai. After much hardship they find Seven Samurai, well six considering that Kikuchiyo was just a pretender, who after much blood shed succeed in fending of the bandit. Ironically, instead of a victory parade or laurels they are ostracized by the people they just bled for.The main bailiwick is the separation between the Warrior class and the peasants. The peasants humbly admit that they are incompetent of fighting and are forced to go to the city and recruit Samurai who are leading to fight for mere three meals a day since that is all t hey can afford to pay. The haughty Samurai reject this offer since, as atom of the gentleman warrior class they deserve better than three peasant meals a day as wages for their services. With the help of a grizzled ex-serviceman Samurai named Kanbei they managed to recruit Six Samurai plus a straggler named Kikuchiyo. They receive a cold welcome from the other villagers who fear them as much as they feared the bandits.This theme continues to be played out during the movie. In the past wounded, take to the woodsing Samurai were killed and robbed by the villagers when the Samurai sought refuge there. The Seven Samurai are enraged at this savagery and nearly turn on their employers. The farmers are worried that the Samurai would take their issue women and in fact one of the Samurai does carry on an affair with a village daughter.All this is the result of the age old tradition that all certain worthy individuals could become Samurai warriors. The rest of the rural folk are consign ed to becoming peasants. The Samurai choose to break this tradition by training the topical anaesthetic peasants to help them defend the village, albeit with limited success.The end of the movie displays the most poignant scene in the whole film. Four of the Samurai are polish off barely the village is sucessfully defended. Instead of showing gratitude, the villagers ignore the surviving Samurai and busy themselves with plant next years crop. Kanbei lament that He has never win a battle is given new meaning. Doubtless, the three surviving Samurai go away move on to another of the endless battles of the era known as The century of war leaving the villagers in peace.Victory belongs not to the slain bandits nor the ostracized surviving Samurai but to the common peasants. They won because their life can now go back to normal to planting the life giving rice that sustains Japan to this day. True, they are maltreated by their lords, helplessly slaughtered in the battles, and at time s forcibly conscripted as they were in the film. that the peasants life will continue, planting rice, water and tend the crop, then harvest-time just as he had for centuries, just as he will continue to do. Another theme is the superiority of modern technology over the old. Many subplots in the movie are about disabling the firearms of the bandits. in that location are quaternityty bandits and only seven Samurai but the Samurai are better consummate only the firearms give the bandits the upper hand. In fact all four of the Samurai killed died due to gunfire and not in honor equal single combat. finally there is the wisdom of Kikuchiyo. He was a phony Samurai lacking the high-birth of a proper member of the warrior class. Yet with the exception of Kanbei perhaps he had the most significant role in the movie. He is the one who sucessfully breaks the ice and convinces the Villagers to flee from their hiding places and meet the other Samurai. He was also the one who pointed out th at the reason the fleeing Samurai are maltreated by the villagers is because they too absorbed heavy-handed treatment from the warrior class.It was mainly through his wisdom and understanding, he is not actually a Samurai but a farmers son, that the Samurai and the villagers are able to work together in harmony. Truly, despite his unworthy roots and unrefined behavior he is probably the most Samurai of the seven. He dies a frightful and worthy death avenging a fallen comrade and slaying the attraction of the bandits. As stated earlier, Seven Samurai is a testimony to the skill of Akira Kurosawa in both writing and directing. The films shows the suffering of the peasants during the Sengoku Jidai. The Samurai win victories only to waltz on to another of the endless battles perhaps to win or perhaps to die. But after the warrirors leave the food producing peasant will stay in his field and contiue planting his life giving crop.SourcesKurosawa, Akira Seven Samurai (26 April 1954)

Personality in Politics: Analyzing George W. Bush Essay

The relationship between personality, reckon, and political decision-making has been established in some(prenominal) studies. This has been undertaken exploitation at a distance techniques which evaluate the relationship using biographies, speeches, and text from interviews. One of the most prominent names that focused on the predictive power of personality on political styles and actions of world leadershiphip has been renowned political scientists Margaret Hermann. Hermann lists six factors that influence the impact of world leaders on outside(prenominal) policy.1) what their world view is 2) what their political style is like 3) what motivates them to take up the position they do 4) whether they are interested in and have training in foreign affairs 5) what the foreign policy climate was like when the leader was starting out his or her political locomote and 6) how the leader was socialized into his or her present position. Essentially, personality, priming coat, and previous experiences shape the foreign policy-making behavior of world leaders.This becomes especially clear when leaders reside a res publicaal crisis. How a leader conducts foreign affairs in the midst of crisis heightens his level of experience on decision-making and resources. It is during this time that the interplay of personality and experience can be evaluated on their impact on the leaders words and actions. Personality is a significant modifier in a leaders foreign policy-making behavior. This was posited by Hermann in her leadership analysis of 51 world leaders. Hermann (2003) defined personality to be a mixture of seven traits.These were 1) picture in ability to control events, 2) conceptual labyrinthianity, 3) need for power, 4) distrust of others, 5) in-group bias, 6) self-confidence, and 7) task orientation. This paper applies this mode of analysis on George W. bush-league, the 43rd President of the united States with an emphasis on his behavior during the f olk 11 Crisis and the Iraq War. scrubbing displayed high belief in his ability to control events, a personality trait related to how an individual perceives his control oer political circumstances and his perception on the influence or meaning of his state in resolving a foreign policy issue. sound judgement on his pronouncements about the righteousness of the Iraq War and the responsibility of the US and its consort to stop Saddam Hussein, render was strong, even arrogant in his belief that the US must wage war, even going against the judgment of the United Nations Security Council, America will never seek a license slip to defend the security of our people. In terms of his conceptual complexity, Bush was more inclined to see foreign affairs in sick and white terms than appreciate it to be the result of a unnumerable of factors.Bush displays a straightforward binary stance on the billet of countries in foreign affairs, most notably the classification that all US action is go od and countries better follow it. In his speech harbinger to the US campaign after September 11, Bush said, Every nation in every region now has a decision to unclutter Either you are with us or you are with the terrorists. In analyzing the causes of foreign policy problems, Bush went for the superficial explanation in place of the complex one.In terms of self-confidence, Bush displays high levels of optimism and fervor despite macrocosm placed in tight situations. His well-known Bushisms, for instance, seemed to have not spoil his confidence or his nature. Despite his numerous verbal fiascos such as in addressing families of victims of September 11, They misunderestimated the compassion of our country I talk to families who die, Bush has managed to even make fun of himself. In sum, the foreign policy decisions of George W.Bush were reflective of his personality that is characterized by high belief in ability to control events, low conceptual complexity, and high degree of self -confidence. His personality and background created a foreign policy legacy which became detrimental to his partys bid for the 2010 presidential seat. Bibliography CNN. State of the Union Address, (2004) http//edition. cnn. com/2004/ALLPOLITICS/01/20/sotu. transcript. 1/index. hypertext mark-up language (accessed whitethorn 8, 2010). CNN. Transcript of President Bushs address. (2001) http//edition. cnn.com/2001/US/09/20/gen. bush. transcript/ (accessed May 8, 2010). Feller, Ben, Analysis Bushs Personality Shapes His Legacy. MSNBC (Jan. 3, 2009), http//www. msnbc. msn. com/id/28482517/ (accessed May 8, 2010). Hermann, Margaret, Explaining Foreign Policy Behavior Using the Personal Characteristics of Political Leaders. planetary Studies Quarterly (1983) 247-46. Hermann, Margaret, Assessing Leadership Style Trait Analysis, in The psychological Assessment of Political Leaders, ed. J. M. Post (Ann Arbor University of Michigan Press, 2003).

The Necessity of Ethics in Criminal Justice

Erazo whitlow judge April 15, 2013 Prompt Give an cipher of the persona of ethical motive and its significance to the functions of the bend umpire remains in America, and describe its impact on crime and societal control. The Necessity of virtuousity in flagitious Justice The utilisation of morality is central to the pitiful arbitrator establishment as well as the government because it helps maintains mixer control and crime control. Over time the lineament of morals has suitable in every aspect of the roughshod exactlyice system.Without the role of ethical motive in that respect would be subversive activity the fair play would guard little pith because its application would be undependable (citation. ) The whitlow justness system, which works along with the government, has a great impact of how people discretion each other, thusly the role of ethics is non entirely important for the law that for society as well. Of flesh at that place atomic num ber 18 differences in ethics depending on certain(p) occupations adepts ethics will vary, but the over whole role of ethics is to develop personal qualities such as courage, honesty, confidentiality, law- unchangeable behaviour reproach and exemplary in nature (cite 3. It is important for our defense attorneys, practice of law officers, and judges to practice the role of ethics to maintain a electrostatic criminal justice system. It is important to have ethics in the criminal justice system because it prevents rot, savagery and racial discrimination. Without the role of ethics, the criminal justice system would not be where its at today. It abides by the irresponsible law of the land which f altogethers under the preamble of the constitution which is the greenbacks of Rights.The Bill of Rights makes certain(a) to protect every citizens rights no matter the gender, expeditecourse or other discriminatory factors. The criminal justice system holds lawful to these factors wh ich reduce degeneracy, atrociousness and racial discrimination. There would be corruption in the CJS (Criminal Justice ashes) by law corruption. There would be jurisprudence corruption by extortion demanding money for not writing traffic tickets, and bribery accept money in exchange for not enforcing the law. Police corruption carries graduate(prenominal) costs in many bearings.The first commission of corruption is that jurisprudence force corruption detracts from the integrity of police dresser and tarnishes the image the universal get wind law enforcement. The public expect authorities to be honest and to treat everybody evenly. The lack of law enforcement adds on to the increase of crime rates because authority is influencing negative behavior by not stopping crime. Secondly, it protects other criminal activities that deal with prostitution and drugs. The police be beingness bribed of not enforcing the law by the exchange of money. Criminals offer lucrative sour ces of income for organized crime.This means that a criminal would pay a police officer a certain amount of money to let a crime happen and the police would prevent law enforcement regulations upon them. What is usually seen in police corruption is called narcotising corruption. Narcotic corruption is an inevitable consequence of drug enforcement, (Cliff Notes-Police Corruption. ) Police officers be being offered either lucrative income or share some of the reach being made from the drugs that are being brought because of the prevention of law enforcement these officers are taking a resolve of.Providers of these services and illegal goods use part of their profits to bribe the police in order to ensure the protraction of criminal enterprises. If authority is not giving out the prime physical exercise of enforcing the law, what are the expectations of the citizens following them? Police corruption adds on to crimes, wherefore following the role of ethics is strictly important to prevent incidents of police corruption to supporting happening. The role of ethics makes sure to reduce police corruption if not eliminate it.To catch the violating officers, the criminal justice system holds exceptional investigation commissions and auditors. Police corruption has been reduced tremendously by program line officers the role of ethics as well. Another cerebrate why the role of ethics is important to the criminal justice system is because of police viciousness. In the division 1982, the federal government funded a study named, Police work Study, in which thirteen percent of 12,000 people interviewed were abused by police brutality.Studies such as the Police Services Study show that most(prenominal) brutality is pressed against minority groups (Cliff Notes- Police Brutality. ) Police brutality ties in with racial discrimination against minority groups. There is also discrimination against homosexuals that are abused by police officers. When police officers a re charged in court for brutality, they claim that they used the contempt of cop and situational variables which means that they attacked the criminal in self defense.The way that brutality is being prevented is not only by the role of ethics, but also by the internal personal business unit which means that units investigate complaints against officers to see if there is any suspicions of corruption, complains of brutality or other kinds of excessive force. After the police beating of Rodney queen regnant in 1991, the inspection general position was established to monitor citizen complaints dealing with police brutality and racial discrimination. What often ties in with police brutality is racial discrimination.Racial discrimination is mostly aimed towards Hispanics and African Americans. A study through with(p) in 1994 through 1995 of a group of 90,000 middle school and postgraduate school teenagers were surveyed to see how they would turn out to be in the year 2008. The study in 2008 states that the majority of the teenagers that were surveyed in 1994 that were African Americans had higher statistics of being arrested, incarcerated, and received long criminal sentences. The majority of journalism reports stated that, more than white men, African American men engage in military groupand, on average, their IQs are lower. (Psychology Today. ) The study was more focused on the race of the individual instead of focusing on if the criminal justice system was fair to every single one of these individuals it was not focused on seeing if the African Americans were discriminated or if they were abused brutality by police officers, instead they focused on their IQ levels and skin color as leading factors to see why African Americans engaged in fierceness more than the common white man. Criminal Justice cases state that African Americans have faced discrimination since the era of thralldom.Ever since indeed they have been interact unfairly in every aspect of social factors. African Americans have suffered discrimination because of their skin color. The discrimination of African Americans initially began through the system of slavery, and then continued onto the pattern of segregation as well as legislative decisions that have back up discrimination against African Americans. Legislative encouraged discrimination of African Americans by considering Africans as property when they were slaves.After slaves were free there was still discrimination because government didnt want to give them their rights. Since then African Americans have been fighting to be equal. veritable(a) centuries after the slavery era, African Americans are still being discriminated not only in a social standpoint but in the criminal justice system as well by racial discrimination. The role of ethics tries to teach their police officers to not be judgmental because of a separate or skin color.They try to predict if the criminate person is vile based on evidence in stead of gender, race and economic locating in cons of if they are a minority group. The role of ethics of course does not only surround itself by making sure there is no corruption, brutality and race discrimination, but also it prides itself in the way they hold their morals in the criminal justice system. There morals are to develop personal qualities such as courage, honesty, confidentiality, and law abiding behavior to everybody compound in the criminal justice system.The counselors that are involved in the criminal justice system make sure to keep the accused or criminals personal info confidential unless it is a great(p) act against another person or a group of people. The reason this ethic is important to the CJS is because if the encipher of confidentiality is broken, it could not only hurt the person who was betrayed but it also affects the way society views the system. The role of ethics impacts the way people view society.Even every day people practice the role of et hics it could be in other areas but they have connatural methods. It is crucial that defense attorneys, judges, and police officers abide by the role of ethics. plea attorneys need to abide by the role of ethics when defending the accused by making sure they dont give moody testimony during their trial this keeps the CJS fair. Defense attorneys are expect to make sure that the information presented in court is true and that the person speaking against or for the accused is giving true information as well.Police officers are expected to follow the role of ethics as well by treating all accused and victims by their rights and to not arrest or approach them with brutality or arrest and treat a person unjustly just because of their race. Judges as well are expected to follow the code of ethics by making court decisions based on the information presented and not on racial factors, gender and other factors that could sway a person to be discriminatory against somebody.The code of ethic s is very important in crime and social control because it helps reduce crime by establishing a platform on which authorities follow to ensure that everybody being tried is given an equal trial. When the criminal justice system had not established the code of ethics, African Americans and homosexuals were treated brutally by police officers. Police officers would beat them and sometimes unjustly accuse them of accusing a crime even though they did not do it. As well as judges and cases brought to the justice system, they would discriminate and state that the verdict is guilty.There were all types of corruption in the criminal justice system starting from the staple authority such as police officers following to defense attorneys and terminate off with judges who are one of the most valued authorities. Even when not dealing with crime, like for example parole officers who deal with recent delinquents, they are to enforce what the court says to be followed by the convicted offenders . If they do not enforce the law, the person might reoffend causing more hard collectable to poor ethics by officers causing more problems for the criminal justice system.The role of ethics gives every citizen the right to be treated equally when being accused of a crime. It implies that every person would not be treated differently because of a social discriminatory factor therefore keeping the CJS honest and law abiding. ethics help keep social and crime control mainly through studying ethics because it is doable to define unethical behavior. It is important to have the capacity to point to moral reasoning in justifying behavior, and the study of ethics develops that capacity.The impact the role of ethics has on the criminal justice system is a positive one for it prides in honesty and law abiding factors by implying the role of ethics, the public trusts the system more causing less chaos. Works Cited The American System of Criminal Justice Innocent Until Proven Guilty. The Am erican System of Criminal Justice Innocent Until Proven Guilty. N. p. , n. d. Web. 15 Apr. 2013. http//www. stimmel-law. com/articles/criminaljustice_us. hypertext mark-up language Criminal Justice Police Corruption. Criminal Justice Police Corruption. N. p. , n. d. Web. 15 Apr. 2013. ttp//www. cliffsnotes. com/study_guide/Police-Corruption. topicArticleId-10065,articleId-9979. html Criminal Justice Police Brutality. Criminal Justice Police Brutality. N. p. , n. d. Web. Spring 2013. http//www. cliffsnotes. com/study_guide/Police-Brutality. topicArticleId-10065,articleId-9975. html No Discrimination Facebook. No Discrimination Facebook. N. p. , n. d. Web. Aug. 2012. http//www. psychologytoday. com/blog/the-bejeezus-out-me/201303/no-discrimination-in-the-criminal-justice-system The Importance of Ethics in Criminal Justice. N. p. , n. d. Web.

Disaster Rehabilitation Complex Essay

Bamboo Hybrid Building facial expression MaterialFoldable nip ho expenditures through Bamboo Hybrid Building body structure Material. A revolutionary way of locution where the bamboos be being unite with structural Bolt Ball steel to act as struts (replacing the steel/aluminium material) and form as a structural joints to achieve stableness and flexibility. Together with Contex-T textile architecture, a quality reinforced structural factor that will act as the roofs and walls which provide good insulation, maximum flexibility in design and maximum mobility with a short construction rate of flow and Liter of Light soda bottle solar barge, an innovative conception that will turn a soda bottle into a 50-60 watts light bulb during the day, which will be attached customarily to the bamboo struts in distinguishable areas of the foldable houses. -source Building with Bamboo by Gernot MinkeWHAT IS THE PROJECT ABOUT? DESCRIBE. (STATEMENT OF USE/ lean AND PURPOSE OF THE BUILDING B ASED ON NBC) Philippine Red interbreed Disaster Rehabilitation Complex An Evacuation and Rehabilitation Facility under, collection D Institutional ( brass and Health Services) Division-1 No. 4 Principal use of The 2004 Revised IRR of P.D no. 1096 (as published by the DPWH), consecrated for the disaster and accident victims, and also will become the new headquarters of Red broom a development that will change the image of unsystematic and unstructured emptying center in the Philippines that aims to educate population in their learn during calamities while providing them a gross(a) set of recreational, medical, educational, conventional and administration facilities dedicated for their fully rehabilitation directly from Philippine Red score, while eliminating the spot of politics and providing an immediate response during and after the calamity.A formal evacuation center in the Philippines that can cater a huge center of evacuees while providing them comfort, care and med ical attention and a comfortable emergency houses through Bamboo foldable houses, where a locally found bamboos are being modified and turn it into a unique hybrid construction material where it is incorporated with structural bolt steel and organic fiber reinforced textile material that can provide a recyclable, flexible, and a faster installation while reducing the personify and maintaining the stability and the fit standards for an emergency houses.LOCATION (OPTIONAL)Tent City of TaclobanMarcos Highway cor. Amang Rodriguez Ave., Barangay Dela Paz, Pasig City.TARGET USERS firsthandEvacuees and victims of disaster and calamitiesSECONDARYVolunteersDoctorsMedical StaffsTERTIARY citizenry in needs of medical assistantSecurity personnelDonorsVisitorsno(prenominal) OF USERS (approximate no.) 100,000 FamiliesOWNER(S) OR CLIENT(S)Philippine Red CrossPROJECT OBJECTIVE(S) OF THE OWNER (WHY IS in that location A NEED FOR THE PROJECT?)1. To erase the image of the Philippines chaotic evacu ation center 2. To provide new Headquarters of Philippine Red cross that will become a center of their habitual service and donations 3. To educate and raise the awareness of the people to the Emergencies, Calamities, and Disasters 4. To help people recover from their condition, in a faster service with a complete facility dedicated for them. 5. To reduce the health casualties occurring in the un-organized evacuation center.budget/FINANCING SCHEMEThe amount of financial funds will be according to the donations collected by the Philippine National Red Cross from the different organizations of the Government especially From Department of Interior and Local Government (DILG) and National Disaster Risk Reduction Management Council (NDRRMC) and from private sectors and one-on-one charitable donations.Structural3,000 per square meterElectrical and telecoms1,000 per square meter salubrious 2,500 per square meterSprinkler1,000 per square meterMechanical1,500 per square meterarchitectural 5,000 per square meterEmergency houses550,000 (estimated cost of bunk houses of government)Note the cost of land acquisition for the site is not yet included in the above mentioned costing.

Health

Florence Nightingale Act of utilizing the environment of the patient to hang him in his recovery. Martha Rogers humanistic science for maintaining and promoting health, preventing illness, caring for and rehabilitating the sick and the disabled. Sister Callista Roy a health care profession that focuses on human life attendes and patterns and emphasizes promotion of health for separates, families, groups, and society as a whole the science and practise that expands adaptive abilities and enhances person and environmental transformation.Imogene King s a process of human interactions between nurse and patients who communicate to set goals and then train to meet the goal. Betty Neuman unique profession in that it is concerned with all of the variables affect an individuals response to stress.A Science Knowledge of underlying principles of nursing care found on biological sciences. 2. An Art Skilled techniques in giving up to(predicate) care. 3. An Occupation Job requires concen tration, learning and dedication to practice as heart of livelihood. 4. As a Profession Intellectual capacity Learning research-basedPractical activities skill-base form group practitioner. Nursing is a continuous caring b) Involves close personalised care with recipients of care c) Nursing is concerned with service for the human individual as Physiological Sociological Spiritual organisms ANA (American Nurses Association) (2003) Nursing is the protection, promotion and optimisation of health and abilities, preventions of illness and injury, alleviation of suffering through the diagnosis and discourse of human response, and advocacy in the care of individuals, families, communities and populations.

Consequentiality and Deontology

CRG 520 ASSIGMENT THE MOVIE REVIEW ISTANBUL AKU DATANG ready BY NAME NURUL HASIKIN BINTI NGAH matric NO 2011646112 GROUP AC2204A Istanbul Aku Datang is a photo ab bug out a brisk and naive blogger named Dian who travels to Istanbul in plan to gather in her boyfri bar, Azad, a medical student, to apprize to her. She enrols in language course in the alike university as Azad and in the period of three months, she hopes that her plan on convincing her chap to resolve her will be success.Due to the unexpected thoughtfulness that come to her way, Dian set or so to crap out from Azads house and lead out a nonher flatbed without kno developg that the flat is already renter. notwithstanding of being cheating and runs out of gold, Dian tries out her real best to blow over the situation and build a beloved race with the undecomposedful tenant of the house, Harris who is a quirky and startle artist magical spell tries to hide from her boyfriend the truth that she is comm union the flatbed with a guy. The stakeholders in this movie are Dian, Azad and Harris. Dians jeopardize is to check that Azad will be her husband.Azads stakes is to keep Dian as her little girl but not stateing her that he got some wiz else while Harriss stakes is to stay in the flatcar without cause to share it with Dian. The chief(prenominal) villain in this movie is Azad while the hero and heroine are Dian and Harris respectively. The respectable plight of the villain Azad is whether to being serious and tells the truth to Dian that he already flip an opposite(prenominal) girl. The ethical dilemma of the hero, Harris is whether to let Dian stay with him with the incident that Dian become been cheated and got no m onenessy leave to rent an other house.The ethical dilemma of the heroine, Dian is whether to being truthful to tell Azad that she is actually sharing the identical flatbed with Harris. Ethical or righteous Issues The ethical or honourable do it in the movie is or so righty. The main villain in this movie is not being good since he is cheating fanny his girlfriend, Dian who is actually really loyal towards him. His self-conceit have avoid him from telling the truth to Dian and makes excuses to make sure Dian do not stay with him possibly because he is afraid that Dian will knows that he is not being loyal.Dian similarly do not being honest because she is not apologizeing the truth is she is sharing a place to stay with Harris. The other ethical edit out is apprehension. This issue could be seen by the character of Harris who feels sympathy towards Dian, who puzzle cheated by Saleem. So, he let Dian stays with him even though he do not likes her at first because of some misunderstandings. Harris too feels sympathy towards Dian when Dian knows that Azad is cheating with another woman. He keeps her accompanies and tries to make her happy. The third issue is trustworthiness.This issue could be seen by the character of another Villain which is Saleem. Saleem is the person who cheats Dian to rent out the apartment that already being rented by Harris. He did this for his self-interest to get money easily Consequentalist Point of View Consequentialism is the house ofnormative ethical theories retentivity that the consequencesof ones conduct are the ultimate foundation for any judgment about the rightness of that conduct. Thus, from a consequentialist stand meridian, a virtuously right act is one that will produce a good outcome, or consequence.From a consequentialist point of view, the activeness of Azad who cheating buttocks his girlfriend is unethical because at the end we can see that because of that fulfill they lastly broke up. Furthermore, the consequence of his march causing Dian to feel very condemnable and broke her pride subsequently an embarrassing fight with his another girlfriend. The action of Saleem is in any case wrong or unethical because the consequence of his action cau se Dian to be in much(prenominal) a harsh situation where she have no money left over(p) to rent out another apartment after knowing that the apartment that Saleem rent to her already have a tenant.Deontology Point of View Deontological ethical motiveis thenormative ethicalposition that resolve the morality of an action found on the actions adherence to a harness or rules. Deontology derives the rightness or wrongness of ones conduct from the character of the demeanor itself rather than the outcomes of the conduct. From the deontology point of view, the action of Dian who do not tells Azad that she is sharing the same apartment with Harris is a right action. She did that because she does not want Azad to misunderstand her.Besides, she similarly wants to please Azad that she already gets a safe place to stay. Plus, she has to do that because she is cheated and its not like she is volitionally staying with a stranger especially a male. The action of Harris who let individuals girlfriend stays with him and admirers her to hides the payoff from her boyfriend is too a right action. This is his action is based on sympathizes and she just want to help her who is helpless that judgment of conviction. roaring detectThe flourishing direct is an ethical codeormorality that essentially states either the commanding form of meretricious Rule or the negative form Golden Rule. Positive form of Golden Rule states that one should shell out others as one would like others to treat him while negative form of Golden Rule states that one should not treat others in ways that one would not like to be treated. If I were in Azads shoes I would not at the first place cheating behind Dian. This is because Azad was very angry and foil when she thought that Dian was cheating with Harris.In that case, I should have being loyal and nigh so that Dian will also do the same things to me because I count if I cheat her, she must be very angry and condemnable too. Plus, Di an is very loyal and honest to me so there is no such thing that she is being unfaithful. As the villain, I think Azad would be very remorse because he had lied to Dian since Dian at long last not choosing him as her incoming husband. Even though Dian wants to give him jiffy chance Dian finally realise that she actually should have choose Harris who seems to be more honest.As for Saleem, he also must feels guilt for cheating on Dians money. He also must be very humble when the real landlord brought him to meet Dian and Harris to explain the truth and return the money back to Dian for justice. Lessons From the movie Istanbul Aku Datang, I have learnt that to build a good relationship with others, we must be very honest about our feeling. If we are honest and sincere in our relationship, the other could feel our distressfulness. This is what happens between Dian and Harris. How Harris could ever win over Dians core group in a short time if it is not because of his honesty and sincerity.By the time, when he at first let Dian gives Azad the routine chance because he is altruistic and want to see Dian happy, he clear that Dian will be happier if Dian with him. So, he runs after Dian and though his eyes, Dian could see the sincerity and causing her to choose Harris instead of Azad. In conclusion, honesty is the best policy. The stake thing that I have learnt is we should not take advantages over individual elses problem for our make self-interest. This is because at the of the day we will get the punishment, either sooner or later because I believe that what goes or so comes around.Consequentiality and DeontologyCRG 520 ASSIGMENT THE MOVIE REVIEW ISTANBUL AKU DATANG PREPARED BY NAME NURUL HASIKIN BINTI NGAH MATRIC NO 2011646112 GROUP AC2204A Istanbul Aku Datang is a movie about a sweet and naive blogger named Dian who travels to Istanbul in plan to make her boyfriend, Azad, a medical student, to propose to her. She enrols in language course in the sam e university as Azad and in the period of three months, she hopes that her plan on convincing her boyfriend to propose her will be success.Due to the unexpected circumstance that come to her way, Dian have to move out from Azads house and rent out another apartment without knowing that the apartment is already tenant. Despite of being cheating and runs out of money, Dian tries out her very best to clear the situation and build a good relationship with the rightful tenant of the house, Harris who is a quirky and shy artist while tries to hide from her boyfriend the truth that she is sharing the apartment with a guy. The stakeholders in this movie are Dian, Azad and Harris. Dians stakes is to ensure that Azad will be her husband.Azads stakes is to keep Dian as her girlfriend but not telling her that he got someone else while Harriss stakes is to stay in the apartment without have to share it with Dian. The main villain in this movie is Azad while the hero and heroine are Dian and Harr is respectively. The ethical dilemma of the villain Azad is whether to being honest and tells the truth to Dian that he already have another girlfriend. The ethical dilemma of the hero, Harris is whether to let Dian stay with him with the fact that Dian have been cheated and got no money left to rent another house.The ethical dilemma of the heroine, Dian is whether to being honest to tell Azad that she is actually sharing the same apartment with Harris. Ethical or Moral Issues The ethical or moral issue in the movie is about honesty. The main villain in this movie is not being honest since he is cheating behind his girlfriend, Dian who is actually very loyal towards him. His egoism have avoid him from telling the truth to Dian and makes excuses to make sure Dian do not stay with him maybe because he is afraid that Dian will knows that he is not being loyal.Dian also do not being honest because she is not explaining the truth is she is sharing a place to stay with Harris. The other e thical issue is sympathy. This issue could be seen by the character of Harris who feels sympathy towards Dian, who get cheated by Saleem. So, he let Dian stays with him even though he do not likes her at first because of some misunderstandings. Harris also feels sympathy towards Dian when Dian knows that Azad is cheating with another woman. He keeps her accompanies and tries to make her happy. The third issue is trustworthiness.This issue could be seen by the character of another Villain which is Saleem. Saleem is the person who cheats Dian to rent out the apartment that already being rented by Harris. He did this for his self-interest to get money easily Consequentalist Point of View Consequentialism is the class ofnormative ethical theoriesholding that the consequencesof ones conduct are the ultimate basis for any judgment about the rightness of that conduct. Thus, from a consequentialist standpoint, a morally right act is one that will produce a good outcome, or consequence.From a consequentialist point of view, the action of Azad who cheating behind his girlfriend is unethical because at the end we can see that because of that action they finally broke up. Furthermore, the consequence of his action causing Dian to feel very sad and broke her pride after an embarrassing fight with his another girlfriend. The action of Saleem is also wrong or unethical because the consequence of his action cause Dian to be in such a harsh situation where she have no money left to rent out another apartment after knowing that the apartment that Saleem rent to her already have a tenant.Deontology Point of View Deontological ethicsis thenormative ethicalposition that judges the morality of an action based on the actions adherence to a rule or rules. Deontology derives the rightness or wrongness of ones conduct from the character of the behaviour itself rather than the outcomes of the conduct. From the deontology point of view, the action of Dian who do not tells Azad that she i s sharing the same apartment with Harris is a right action. She did that because she does not want Azad to misunderstand her.Besides, she also wants to please Azad that she already gets a safe place to stay. Plus, she has to do that because she is cheated and its not like she is willingly staying with a stranger especially a male. The action of Harris who let someones girlfriend stays with him and helps her to hides the matter from her boyfriend is also a right action. This is his action is based on sympathizes and she just want to help her who is helpless that time. Golden RuleThe Golden Rule is an ethical codeormorality that essentially states either the positive form of Golden Rule or the negative form Golden Rule. Positive form of Golden Rule states that one should treat others as one would like others to treat him while negative form of Golden Rule states that one should not treat others in ways that one would not like to be treated. If I were in Azads shoes I would not at the first place cheating behind Dian. This is because Azad was very angry and frustrated when she thought that Dian was cheating with Harris.In that case, I should have being loyal and faithful so that Dian will also do the same things to me because I believe if I cheat her, she must be very angry and sad too. Plus, Dian is very loyal and honest to me so there is no such thing that she is being unfaithful. As the villain, I think Azad would be very remorse because he had lied to Dian since Dian finally not choosing him as her future husband. Even though Dian wants to give him second chance Dian finally realised that she actually should have choose Harris who seems to be more honest.As for Saleem, he also must feels guilt for cheating on Dians money. He also must be very shame when the real landlord brought him to meet Dian and Harris to explain the truth and return the money back to Dian for justice. Lessons From the movie Istanbul Aku Datang, I have learnt that to build a good relation ship with others, we must be very honest about our feeling. If we are honest and sincere in our relationship, the other could feel our sincerity. This is what happens between Dian and Harris. How Harris could ever win over Dians heart in a short time if it is not because of his honesty and sincerity.By the time, when he at first let Dian gives Azad the second chance because he is altruistic and want to see Dian happy, he realised that Dian will be happier if Dian with him. So, he runs after Dian and though his eyes, Dian could see the sincerity and causing her to choose Harris instead of Azad. In conclusion, honesty is the best policy. The second thing that I have learnt is we should not take advantages over someone elses problem for our own self-interest. This is because at the of the day we will get the punishment, either sooner or later because I believe that what goes around comes around.

An Investigation Into the Language Used in Childrens Advertising

An Investigation into the Language habituate in Childrens meetise Contents Hypothesis Introduction Methodology Analysis Conclusion evaluation Bibliography App lay offix Hypothesis In my investigation I am waiver to dismember the expression utilize in sisterrens television liftisement sounding specifically at whether the vocabulary l pole unrivalledselfd is aimed primarily at the baby birdren or their pargonnts. Introduction I score chosen to direct at the actors line employ in clawrens publicizing beca lend oneself I am kindle in how the give tongue to communication of rivalizement advise be apply to limit children and their p argonnts and am specifically interested in difficult to decompose this for missys.I hope that I can also draw on my proclaim early experiences to help me with whatsoever of my conclusions. When I was 4 years centenarian I indispensablenessed the new Baby Born dame rattling badly and kept asking my mum until I got it. When I did stick around it, I played with it constantly and gradually lost the different accessories that came with her. I remember understandably that when my minuscular sister played with her Barbie dolls when she was unexampleder that she would use an American accent when possess the dolls speak.I was never sure why she did this merely I did palpate it amu gibber. I am aiming to find come on whether lyric in advertising is artful, whether it reinforces tralatitious gender categories and whether I believe it to be a plus force or not. The use of language in television advertising is influenced by other factors such as whether expresss utilise atomic name 18 that of a man, woman or child. The studies I have film indicate that berth overs breakn by men argon far to a greater extent(prenominal) effective for successful marketing than those by women.The 1979 poll launch that preferably often flat if the out tramp was seen as female, about girl tar bum arounde d ads utilize men for the percentage-overs and that where women contribution-overs were employ they were tho for girls crops which would seem to predicate that these point of intersections didnt warrant the recommendation of a man. Studies found that people suffice better to male vocalises than female voices. I have read some studies on childrens advertising and a book on advertising (see Bibliography) and the findings of these made me interested in finding out whether modern advertising supports the findings of these studies. Children determine personality and behaviour patterns through the imitation of their own p arnts attitudes and behaviours and leave al wizard acquire the patterns of behaviour more rapidly where thither is an enchanting warning whose behaviour is rewarded (Smith, 1994). As real(a)m of my work I am brassing at whether my adverts support traditional gender eccentrics. Methodology I lead watch advertisements on childrens television channels. The channels I am personnel casualty to be watching are Nickelodeon and Nick Junior.To do out out my investigation I sine qua n iodined data and the only instruction for me to collect this was to watch childrens TV, record the advertisements, transcribe them and then essay my findings. My transcriptions have been included in my Appendix. To ensure that my data and both conclusions skeletal from analysing it are valid I have utilize actual adverts and hang down them carefully, and not made up any of my findings. I must not over generalise as it is unaffixed to assume that what I find from my transcriptions is true of all advertisements and this is incorrect as all adverts are different.To prove my data I am going to look at pragmatics and grammar. I may also ready observations on lexis and semantics. I decided to analyse my data this way because I am sounding at the language of advertising, i. e. the manner of speaking and how they are used and also how it influences an d this give help me outcome my mention question. My data is organised by transcript and I am going to analyse for each star of my transcripts separately. I hope that this leave al unmatchable give me common results that I can include in my conclusions. Analysis replica 1 Syllables integral chip of speech communication 1 41 2 16 3 3 4 0 I was interested in seeing the complexity of the row used in these adverts and I looked at the number of syllables in each word in each advert.The tabulate above guides the number of words with 1, 2, 3 and 4 syllables and understandably shows that open words of 1 and 2 syllables comprise the major go of this advert. Only virtuoso of the 3 syllable words is used in the principal(prenominal) part of the advertisement which is aimed at the child, the other ii are in the end part which is delivered by and directed at adults. This advert is for a Chou Chou doll that has bruises that disappear when the area is warmed up. This is going on the idea that parents halt their children all better if they are hurt.This allow for allurement to young girls as not only is it a doll that they can play with but it is also something they can care for and enlighten better themselves, just as their parents do for them. The sing air voice used in the advert mirrors the way a lot of adults let out to their babies and small(a) children and little children learn by copying or imitating their parents so this advertisement could influence little girls by letting them behave wish a grown up on a doll that gives them a reaction.They pauperism the responsibility of looking after something and this doll pretends that they are obligated for making it better. Depending on how old the child is, they may believe that they are actually making the doll better. Every time the sing song voice is used it is delivered in the same way, in the same tad of voice and is to the same tune. This shows prosodic features the effect of the sing so ng voice followed by the childs statement is almost one of versification, in the pattern of 1, 2, 1, 3, 1, 4, 1, 5.The language used in the advertisement along with the opthalmic triggers are likely to create desire for the crossway and if the parents witness that it pull up stakes depart on their children to be caring and responsible then their purchasing decisions are likely to be influenced. It does encourage caring as the child play playacting with the doll makes the doll better and also reinforced caring by the use of caring language such as florists chrysanthemum be your doctor, mama make me better, Heres your euphony (sing song voice) and I love you (little girl).The language in this is not openly manipulative but the constant repetition of the name of the doll, Mummy make me better will ensure the child remembers the name of the product still if they are quite small, and will want it. By casting the little girl as the Mother figure, and using the sing song voice t o indicate the little girls role i. e. Mummy make me better, Mummy loves her daughter, it encourages the child to want to take on that role. I feel that this advertisement reinforces the traditional gender behaviour patterns because the little girl play with the doll is cosmos encouraged to behave like a traditional caring fix. in that respect would be a very different impact if the sing song voiceover was that of a man because traditionally the parent that looks after mould children is the woman. I flying field back that the language in this advert is primarily aimed at children. However because it encourages caring behaviour it can influence the parents Grammar This advertisement uses piddling sentences in the beginning which are aimed at the child watching the advert and at the end it says bruises disappear with warm Chou Chou Mummy Make Me Better from Zaph Creation, this is aimed at the parents as it is a yearner and more complex sentence.The words used are mostly one o r both syllables, with the exception of three which are three syllables, treat, disappear and Creation. The use of simplex-minded words with a small number of syllables shows us that it is primarily aimed at children. The sing song voice featured in the advert uses repetition, mummy make me better, mummy be your doctor, mummy make me better, mummy loves her daughter and mummy make me better. This emphasises the name of the product and helps whoever is listening to warehousing the name in their memory. Pragmatics The language is simple and active rather than motionless i. . shows the child doing mummy make me better here is your medicine. progressive language is involving and shows doing rather that watching. replica 2 Syllables Total number of words 1 45 2 7 3 1 4 0 Once again I looked at the complexity of the words used. The disconcert above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the ma jor part of this advert, with most of these being one syllable. This advert is for a digital put forward where the 6 pixelated girls living in it can earn points and consume the top hat room in the sign if they have the most points. Every pre-teen wants the exceed room with the silk hat things and this is harmonic to their interests. Im Queen of the house implies that the girl with the best room is the best and most popular out of them all. The fact that this advert is delivered mostly in song and in an American accent exaggerates its apostrophize because a lot of pre-teens use an American accent when they are compete because they imitate the role model in the advertisement, which in the case of this advert, is a teenage American girl. The language in this advert is aimed solely at children.It appeals directly to the interests of pre-teens. Grammar The slogan pick pick pixel chick roomies emphasize the name of the product by repeating the branch sound of the product name twice before it and also by using alliteration. This advert mainly comprises of a single long sentence punctuated by one second pauses which help give the advert impact. The viewer has time to hook on one part of the advert before the next part is delivered. Pragmatics There are lots of games to play yeah the athletics never stops. This will appeal to pre-teens as it is an environment over which they have full correspond and there are no adult figures involved, and what pre-teen hasnt imagined or even fantasised about the variation they would like to have in a house with no adults and how late they would go to bed It is not openly manipulative but it plays on the (rather attractive) idea of having as much fun as you want in your own house and will therefore encourage pre-teens to want this product.This makes it subtly manipulative. counterpart 3 Syllables Total 1 29 2 11 3 1 4 1 The language used is simple and comprises mostly of one or two syllable words. The hedge above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the volume of this advert, with most of these being one syllable. This is an advert is for a glittery temporary tattoo set. It openly reinforces traditional gender categories as it is clearly aimed at young girls, and girls nerve-wracking to make themselves pretty and girls that are looking for the debauchery factor.The language in this advert is aimed at children. Grammar This advert does use manipulative language everything you need indicated to the watcher that they need the product instead of just wanting it and wow get these great glitter tattoos makes them more desirable and is almost acting as a command by using an imperative get it, get it, get it They look so cool all children want to be cool and will want a product that they view will make them cool. express your panache gives the impression that this product will allow the user to be stylish by i ndicating that they have style and that this product will help them to express it. It is almost elliptical because it is economical with the number of words used and relies heavily on the visual accompaniment. Pragmatics It is delivered by a arise woman and shows the process of choosing and applying the tattoo. This makes the children watching the advert ideate that it is easy to use, fun, pretty and makes them want it.I take ont believe that the language used is a positive force because it is openly encouraging young children to want and use tattoos at an age when they are not mature enough to understand the difference between temporary and permanent tattoos. It could influence a rash decision in later life to get a permanent tattoo because they had a cool glittery one when they were young. Children are a very easy target for advertising and so are very vulnerable to suggestion. They then use their parents as an easy target for pester power.Transcript 4 Syllables Total number o f words 1 34 2 9 3 1 4 2 The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a doll that has over 80 sounds and recognises her accessories and the name you give her. This advert is delivered as if the doll already belongs to the child you can name My Baby.This makes the child want it as it. Generally the language used is not manipulative but by saying you can name My Baby it is making the statement personal to the viewer and is likely to create desire for the product. The legal age of the language in this advert is aimed at children with the ending aimed at parents. Grammar The use of the word can in this advert is makes the namin g of the baby modal verb because it is allowing the child to choose the name of the baby.Personal pronouns play a great part in this advert as the word you is used 3 times and is always referring to you as the child. This involves the child and is likely to make them want the product more as they feel a sense of ownership. Pragmatics The doll makes over 80 sounds which would also appeal to the child as real babies make more than 80 sounds and the child wants a doll that is as real and life-like as possible. The doll also comes with accessories that it recognises.This is appealing as most parents want to gratify their child and the little girl will want to spoil her baby. I believe that this product will be attractive to parents as it encourages the child to be responsible as they can look after and interact with the doll. This makes the advert a positive force as it is get winding the child to be caring. This is stereotypical as there is the voice of a woman featured in the adve rt which acts like the mother figure of the child. The girl with the doll acts as the mother figure of the doll.Transcript 5 Syllables Total number of words 1 44 2 7 3 8 4 0 The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. Both of the 4 syllable words are used in the end of the adverts which is aimed specifically at parents This is an advert for a Baby Annabel accessory set consisting of a sheep toy that plays a assuasive melody and a pretty quilted bed set. It definitely reinforces traditional gender categories with the little girl mother putting the baby to bed, playing a lullaby.I think that this is a positive force as it is making bedtime appear to be fun instead of something that young children avoid as best they can. This will make it more attr active to parents for the same reason that it might make it easier for them to put their own children to forty winks. This advert is exploiting bedtime as it can be used as a fun time. The parents may see buying the doll for their child as an easier way of getting them to go to sleep, as Annabel is in bed, they should be too In a way this exploits the enatic desire to get children to bed as the advert implies that this product will help.The language used in this advert is aimed both at children and their parents. The legal age of the advert targets the child but the ending targets the parents. Grammar The language is subtly manipulative as it says you can lay your Baby Annabel in her bed which will make any child that already owns a Baby Annabel want the bed to put her in. The language used here is elliptical because the pauses in the advert create sentences which arent complete in their own right but dont be sad and listen to the sheep The sentences are a mix of complex here c omes the night but dont be ad you can lay your baby Annabel in her bed, time for sleep I wish you sweetness dreams and compound the baby Annabel bed with soothing melody and a beautiful quilted bed set sweet dreams for your baby, sentences. Pragmatics Sweet dreams for your Baby Annabel suggests that if you have the bed to put your doll in she will have sweet dreams. If you dont have one of these accessories then your doll wont have sweet dreams. This brings up that everyone wants the best for their child and wants them to be happy and therefore makes this set a must-have for young girls and their Baby Annabel dolls.Transcript 6 Syllables Total number of words 1 37 2 10 3 1 4 1 The language used is simple and comprises mostly of one or two syllable words.The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with the absolute majority of these being one syllable. This is an advert for a beauty kit from Bratz and includes airbrush colour, lip colour, stencils and body glitter. This advert is delivered as a set of instructions, and as instructions are meant to be followed it is manipulative in the way that it is express the viewer how to apply the reconcile to the doll.There are only five instructions and not all of them are directing you to do something to the doll so it is attractive in the way that is simple. Parents may find this product appealing as if it is that simple it will keep the pre-teen safely occupied without parental assistance. The use of the word magic 4 times in this defraud advert reinforces how amazing the product is. Anything that is magic is very likely to appeal to pre-teens. There are clues of traditional gender rules, a big one being that the advert is for a fix product which is aimed at pre-teen girls.The Bratz products are a pre-teen version of Barbie products and allow the girls to apply the make-up themselves in a w ay they want to do it. For the reason above I think that this advert is a negative force. The language in this advert is aimed only at children. Grammar This advertisement uses alliteration in the product name, magic make-up and this is repeated 3 times throughout the advert. There are a lot of imperatives used, turn it up, draw it on and stencil it there. Generally pre-teens respond to commands and this may growing the influence of the advertisement.Rhyme is used in the middle of the instructions for the use of the product, stencil it thereglitter all over. Rhyme can make information more memorable which could increase the impact of this advert. Pragmatics Body image is an appear raised by this product as by glamorising airbrush techniques, girls may feel under mash to look a certain way and to have matte skin. This issue is also big in the world of celebrities as women that girls look up to as role models never get seen without a perfect salute as their pictures are airbrushe d.The dolls face is going to look matte and perfect as airbrush make-up is used and if the pre-teens own skin doesnt look the same when she starts wearing make-up she may feel ugly. Transcript 7 Syllables Total number of words 1 37 2 11 3 2 4 2 The language used is simple and comprises mostly of one or two syllable words. The table above shows the number of words with 1, 2, 3 and 4 syllables and clearly shows that simple words of 1 and 2 syllables comprise the most of this advert, with a lot of these being one syllable. I have found that it is unusual to have words of 3 or 4 syllables that are not featured in the product name. This is an advert for a Polly sack product that is a nursery with 5 newborn Dalmatian puppies.The first thing that I notice about this advert is the instant use of alliteration in the title of the product, Polly Pocket Puppy Playhouse. The language used by the young girl is delivered in rhyme this makes it easier to remember as it is more likely to stick in your mind. It uses young monosyllabic language such as lots to do, so sweet and fun for whelp and you so that the young girls understand exactly what the advert is trying to say. It also uses some slang, teen-speak, for example wow neatIt doesnt teach the child to be caring as it is just a toy, they are not looking after the baby Dalmatians, they are playing with them on the Ferris wheel and the see-saw. I wouldnt say that there is a positive or a negative force as the aim of the product is purely for fun. There is also no parental manipulation as there is nothing for them to gain or nothing for their child to learn by them having the product. The language in this advert is aimed purely at children. GrammarThe grammar used is elliptical, when I looked at the sentences in the light of where the pauses are I noticed that they are not complete in themselves, for example lots to do, look a ferris wheel, a see-saw thats a table too and dalmation babies. Pragmatics There is a change of register at the end of the advert. The major part of the advert is delivered in a child-like way. The end of the advert, which is delivered by a male voice-over, is a complete adult sentence puppy playhouse with 5 newborns other puppies sold separately.There is no auditory sensation proof that this product is aimed at girls but as there are only girls featured in the advertisement we get the impression that it is, although the voice over is that of a man. Conclusion The language used in the majority of my adverts is aimed at children. Where the language is also aimed at parents it is usually towards the end of the advert, with the majority still being aimed at children. The following table shows a heavyset of whether the language used in my adverts is aimed at children, their parents or both children and their parents. publicizing Children Parents Children & Parents 1 X 2 X 3 X 4 X 5 X 6 X 7 X If I had chosen educational toys for my study of langua ge in advertising I think that more of the language would be aimed at parents. I think this because the parents would make a purchasing decision based on the educational pry of the product as opposed to the play value which is offered in my chosen adverts.Where my adverts are aimed at both children and their parents, there seems to be some positive benefit for the child, from the product. An example of this is My Baby Doll, see Transcript 4. It encourages the child to be responsible and caring and therefore appeals to the parents as well. Transcript 5 Baby Annabels Bed Set, appeals to parents as well because it makes bedtime fun. The table below shows the total number of words in all the advertisements I looked at and shows how many syllables are in each. This shows conclusively that the words used in childrens advertising are generally very simple as there is a huge predominance of monosyllabic words. Syllables Total number of words 1 267 2 71 3 17 4 6 Several of my advertis ements were subtly manipulative, and appealed to the mercenary and materialistic array of the children.I found this interesting because the results of one of my studies showed that advertising directed to children made them more materialistic and acquisitive. This study found that because the children were more acquisitive, it encouraged conflicts with both their friends and their parents. This study said that as children have under-developed reasoning, they cant work out whether information is rational or realistic and that they could easily be deceived and influenced by advertising. Nearly all of my advertisements definitely reinforce gender categories i. e. the traditional role of the female, whether this be caring for children or making themselves look pretty. One of the studies I looked at (Lois. J.Smith, 1994) showed that children learn a lot about sex-type behaviours from television and the characters used are attractive models to copy because they are generally good looking . Advertisements show children how to behave and they accept the images they see as real. Evaluation I think my study is quite effective in terms of looking at the language related to young girls. I think my study would have had more validity if I had used a much bigger range of advertisements, and if I had covered both play value and educational toys. It would also have been interesting to have included an equal number of advertisements aimed at boys and at both sexes. This would have allowed me to compare the language used in different areas and would have made my results more valid.On its own my key question was a little vague and if I had only address this question my study would have been very short. By including whether the language was manipulative, whether it reinforces traditional gender categories and whether or not it is a positive force I made my study more effective. I collected my data by watching and recording advertisements and transcribing exactly the language used in them. I dont believe that there could have been a more effective way of collecting my data. I analysed my data by looking at grammar and pragmatics. This was interesting however I could have improved my study by making more specific observations on lexis and semantics. Appendix