Introduction to Marketing Essay Example for Free

Introduction to Marketing Essay You have been employed as a marketing intern with one of the UK’s largest marketing agencies and have been set various assignments to complete during your one-year internship. You will be required to demonstrate your research skills on various projects related to marketing, research and planning, marketing mix and online marketing. Task 1 P1 Describe how marketing techniques are used to market products in two organisations Due date: Refer to front sheet for date  M1 Compare marketing techniques used in marketing products in two organisations You are helping the marketing manager organise a ‘Marketing in Business’ conference. Your manager wants you to find out how other organisations use marketing techniques and has asked you to prepare a 10 minute presentation that you will deliver at the conference. You have been  asked to produce a leaflet to support the presentation, comparing the organisation. You have also been asked to produce speaker notes, which will be handed out at the conference. What to include in your presentation: Introduce your two organisations, their business and marketing objectives Describe what marketing is and why organisations use various techniques Describe clearly the marketing techniques they use to market a particular product/service or product range What to include in the leaflet: Compare the similarities and differences between the use of marketing techniques in your two organisations Growth Strategies (Ansoff’s Matrix) Survival Strategies Branding and Brand positioning Relationship marketing Due date: Refer to front sheet for date Task 2 Following your presentation about marketing techniques, you discovered that marketing activity is regulated and monitored by various bodies, codes of practice and laws. Using the 2 scenarios below, investigate and respond by letter to both: P2 Describe the limitation and constraints of marketing on the business. Suggested letter content: Introduce yourself and the department you work for.  Describe why abiding by marketing rules and regulations is necessary Identify the legal rules that apply to the case  Identify the voluntary factors that would apply to the case.  Stress the consequences of failing to comply with the legal and voluntary constraints. Due date: Refer to front sheet for date Scenario 1 A business organisation named â€Å"Fantasy† has recently spent 10 million pounds launching a new perfume. Fantasy has advertised on television as well as on YouTube. The advertisement is proving to be an international success and has raised a lot of interest from the young audience it is hoping to attract. Most importantly sales of the perfume have doubled over the last few months.  However, there have been a number of complaints regarding the content of the advertisement. For instance there are concerns with regards to nudity, language and the suitability of the advertisement for a younger audience. Of particular concern are the number of complaints that Fantasy use extreme methods when testing their products on animals. A number of pressure groups have campaigned for the ban of this advertisement from TV screens. Your task You have been asked to write a formal letter to Fantasy Head Office, Customer Complaints Division, identifying the limitations and constraints of marketing activities especially those that are relevant to the above scenario. Scenario 2 You have recently purchased a new mobile phone on arriving home you realise that the phone is unable to carry out the functions that you were promised. The phone was considerably expensive and you saved up for months in order to be able to buy it. However, when visiting the store you were offered the opportunity to purchase the product on credit. The store has also advised you it would be more efficient if you went on to their website and brought the product online and they have offered you a further discount for doing so. Two weeks later you are still waiting for your mobile phone to arrive. To make matters worse once you signed up for this product you have been bombarded with cold calls from other mobile phone companies, you fear that your personal details have been given out to other organisations without your consent. Your task How are you protected as a consumer? You must write a formal letter to the Office of Fair Trading expressing your concerns. You must identify the relevant Acts and regulations that protect you as a consumer. Due date: Refer to front sheet for date Task 3 P3 Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans P4 Use marketing research for marketing planning  You have been approached by a new company that is interested in finding out  whether they should invest heavily in market research. Your first task is to produce a poster presentation on marketing research and planning, that you will deliver to the Board of Directors. Your suggested presentation content: Choose an organisation and agree choice with your teacher (www.thetimes100.co.uk case studies is a useful resource to use) Describe marketing research and marketing planning.  Describe the marketing research that is used by your organisation Describe how the marketing research collected is used by the organisation in their marketing planning Now you need to carry out marketing planning using marketing research Select an existing product/service or potential product/service for your organisation. Conduct primary and secondary research into customer perceptions and market analysis for the product/service and make proposals on how the organisation’s marketing planning can be developed. This should include a PESTLE/SWOT analysis, which shows the research you have conducted into your product. Your marketing plan should include the following: 1. Set clear SMART objectives regarding what you want your product or service to achieve 2. Conduct primary and secondary research on your product or service. 3. Conduct a SWOT analysis highlighting the strengths, weaknesses, threats and opportunities of your product or service. 4. Conduct a PESTLE analysis, analysing the external environment and the impact this may have on your product or service. 5. Write a brief summary with regards to your findings. Due date: Refer to front sheet for date M2 Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans D2 Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans. Considering limitations of market research Your task is to identify and explain the limitations of the market research methods used by your organisation. You will need to submit a formal report  of the limitations that you have spoken about, for the directors. You have been asked to write a formal report to the Head of Market Research at Hammersmith and Fulham. You have to make recommendations on how they can improve the validity of marketing research used for marketing planning. Introduce yourself, your role and who you work for Explain why you are writing to the organisation. Make at least 3 recommendations for improving the validity of market research used by your organisation Provide a justification for each recommendation you make. End your report with an offer to help if they require more information. Due date: Refer to front sheet for date Task 4 P5 Explain how and why groups of customers are targeted for selected products You have been asked to develop a visual poster to explain how and why groups of customers are targeted for products. You should: Explain what is meant by market segmentation and DMU’s Explain the difference between customers, consumers and buyers Select 6 different target groups (this should include both B2C and B2B) and give examples of products that are aimed at them and why). Due date: Refer to front sheet for date Task 5 A dynamic new company have approached your marketing agency and want you to help come up with an exciting new marketing campaign. You will produce a 10 minute presentation on the marketing mix. Propose a marketing mix based on your research to a clearly defined group of potential customers. P6 Develop a coherent marketing mix for a new product or service M3 Develop a coherent marketing mix that is targeted at a defined group of potential customers. Using the research from your previous task you will now give a presentation of the new marketing mix you propose. Suggested presentation content: You will need to think about how you are going to present the marketing mix for the company (Product, Price, Promotion and Place). The product or service  that you choose does not have to be entirely new, it could be an established product or service introduced to a new market The marketing mix must be clearly targeted to a defined group of potential customers and needs to be detailed and clear so that all the 4P’s meet the exact needs and aspirations of the target group of customers. Due date: Refer to front sheet for date

Ferdinand Magellan :: essays research papers

Ferdinand Magellan was bornabout 1480 in Sabrosa of a noble Portuguese family. His parents, who were members of nobility, died when he was about10 years old. At the age of 12, Magellan became a page to Queen Leanor at the royal court. Such a position commonly served as a means of education for sons of the Portuguese nobility.   Ã‚  Ã‚  Ã‚  Ã‚  At the court, Magellan learned about the voyages of such explorers as Christopher Columbus of Italy and Vasco da Gama of Portugal. He also learned the fundamentalsof navigation. In 1496, Magellan was promoted to rank of squire and became a clerk in the marine department. There, he helped outfit ships for trade along the west coast of Arfica.   Ã‚  Ã‚  Ã‚  Ã‚  Magellan first went into sea in 1505, when he sailed to India with the fleet of Francisco Almeida, Portugal’s first ruler to that country. In 1506, Magellan went on an expedition sent by Almeida to the east coast of Africa to strengthen Portuguese bases there. The next year, he returned to India, where he participated in trade and in several naval battles against Turkish fleets.   Ã‚  Ã‚  Ã‚  Ã‚  In 1509, Magellan sailed with a Portuguese fleet to Malaka, a commercial center in what is now Malaysia. The Malays attacked the Portuguese who went to shore, and Magellan helped rescue his comrades. In 1511, he took part in an expedition that conquered Malaka. After this victory, a Portuguese fleet sailed farther to the Spice Islands which were called the Molucca Islands. Portugal claimed the islands at this time. Magellan’s close personal friend Francisco Serraro went along on the voyage to the Spice Islands and wrote to Magellan, describing the route and the island of Ternate. Serrao’s letters helped establish in Magellan’s mind the location of the Spice Islands, which later became the destination of his great voyage.   Ã‚  Ã‚  Ã‚  Ã‚  Magellan returned to Portugal in1513. He then joined a military expedition to Morocco. On this expedition, Magellan would suffer a wound that would make him limp for the rest of his life.   Ã‚  Ã‚  Ã‚  Ã‚  After returning to Portugal from Morocco, Magellan sought the support of King Manuel 1 for a voyage to the Spice Islands. The best maps available had convinced Magellan that he could reach the Spice Islands by sailing south of South America. Magellan beleived such a route would be shorter than the eastward voyage around the southern tip of Africa and across the Indian Ocean. However, Manuel disliked Magellan and refused to support the proposed voyage.

Henry V coursework ~ War criminal or Hero? Essay

Henry V is known as an ideal king and Shakespeare presents him as a great warrior. The writer shows this by making him have inspirational leadership qualities as well as being able to relate to ordinary people. Henry takes his responsibilities very seriously and is very fair and just. The king is deeply religious, however, he can be ruthless. Overall Henry is regarded as a national hero. Firstly, Henry has a range of reasons why he declares war on France. I think the main reason is to follow his father’s advice and unite the country. An example of this is on his deathbed and he says â€Å"busy giddy minds with foreign quarrels†, this shows the country needs uniting and to do this he should start a war with a foreign country. The next reason is to live up to his ancestors and be glorified like them. This is shown by Canterbury when he states, â€Å"Invoke his warlike spirit, your great – uncles, Edward the black prince† and â€Å"Look back to your mighty ancestors†. This shows he has to live up to his ancestors and be as good as them. Thirdly, Henry feels he has a strong claim for the throne. For instance, he feels he has a claim because of his great – grandmother and goes to Canterbury to find out. He asks Canterbury if he deserves it, when he says â€Å"Justly and retigiously unfold, why the salic law †¦. or should or should not bar us in our claim†/ Henry feels he has the right but must be absolutely sure not to make a false claim. He doesn’t want men’s lives on his conscience. Then another reason is people expect him to. An illustration of this is when Exeter says, â€Å"your brothers kings and monarchs of the earth do all expect that you should rouse yourself†. As a king he is expected to take charge of his country and claim what could be a great venture. Also, the church offers to pay. For example, when Canterbury states, â€Å"In aid where of we of the spirituality, will raise your highness such a mighty sum, as never did the clergy at one time†. The church feel they should help pay and offer, so Henry doesn’t have to pay and so going to war wouldn’t cost him anything. Finally, the Dauphin insults him by sending him a chest of tennis balls. The king has already decided to go to war but this just makes him more determined. Henry’s voice is calm and sarcastic when he says, â€Å"we are glad the Dauphin is so pleasant with us†. As he says this, it gets louder and louder, working into a crescendo. He also makes a speech, where he is talking about war like a tennis match, using metaphors. He also uses a lot of repetition at this point to emphasise what he is saying. This just makes Henry even angrier persuading him to go to war. So overall Henry has very strong reasons to go to war with France. However, before going to war, Henry seeked advice for the Salic law. This indicates he takes his responsibilities very seriously. Henry seeks advice, as he doesn’t want to go to war without good reason. The king shows this when he is talking to Canterbury as he says, â€Å"for never two such kingdoms did contend with out much fall of blood, whose guiltless drops†. He tells Canterbury to be careful because he doesn’t want an illegal war. Henry takes this so seriously as he doesn’t want his soldiers to lose their lives unnecessarily and doesn’t want their lives on his conscience. Prior to that, Henry also leaves part of his army in England to guard against an invasion from Scotland. This is illustrated when the king goes â€Å"we must not only arm t’invade the French †¦Ã¢â‚¬ ¦ against the Scots who will make road upon us with all advantages†. This shows that Henry is taking all precautions to protect his country from all aspects. Another example of Henry taking his responsibilities seriously is when he executes his three friends Cambridge, Scroop, Gray and an old friend Bardolf. Henry executes Bardolf as an example to his men and to the French. It shows what type of king they can expect. Henry executes Cambridge, Scroop and Gray as they were not only plotting to kill Henry but tried to ruin everyone in England. This shows Henry isn’t afraid to take difficult decisions as they were his friends but executed them for his country. Henry takes his responsibilities seriously for his country. Thirdly, in the scripts of Henry V it shows Henry as a religious man, which leads me to believe he isn’t a war criminal. To show that Henry is religious, Shakespeare uses constant references to God in his speeches throughout the play. Also Henry says to the French ambassador, who was sent to England with an insulting gift of tennis balls, that â€Å"we are no tyrant but Christian king†. This shows he is religious in his own eyes. In addition to this, Henry asks two priests, Canterbury and Ely to explain the salic law, which allows people to inherit the throne only through men and not women but Henry wants to inherit the French throne through his great – grandmother which the French claim cannot be done. Henry asks Canterbury and Ely for advice and asks them â€Å"justly and religiously†, whether he can claim the French throne or not. More importantly he has to make sure he does not want his soldiers lives on his conscience. Further more, the night before Agincourt, Henry prays to God. He feels he has to apologise for his father’s crime of murdering Richard II and thinks God may take blame on his soldiers and prays he doesn’t. He asks God to look after him and his men’s lives and not turn against them at battle. Later on, after the battle of Agincourt, Henry thanks God by saying â€Å"praised it be God and not our strength for it†. This shows he feels that without God they wouldn’t have won the battle. That their strength couldn’t have done it without help. Henry dedicates the victory to God. Next reason is that Henry is a inspirational leader. This is revealed by the country’s reaction to war. For instance when describing the scene, chorus states â€Å"now all the youth of England are on fire†. This illustrates the country is uniting which was the advice Henry was given by his father on his deathbed. It is also shown in Henrys speeches. In the speech, Harfleur, Henry gives the men something to fight for as he talks to them as though they are all equal and making them remember there fathers to fight as good as them. The king tells them they will all become role models for people who haven’t got courage. Henry is expressing his confidence in them. Henry uses similes like greyhounds are hunting the enemies, which is what the soldiers are doing to the French. Henry right at the end shouts a battle cry, which inspires the men even more. Overall Henry was trying to make them feel good about themselves and not like bad war warriors. In the speech, Agincourt, Henry uses the same techniques in the Harfleur speech. Henry uses a public display of confidence to boost their courage. Henry tells his soldiers that they will get a lot of glory and that they will be remembered. He tells them they are all equal and that they will all bond together. Henry in his speech is not forcing them to do anything they don’t want. Henry tells them they are very special. Henry works the speech into a crescendo, getting louder and louder, making the men get more positive as it goes on. This does the same effect as the Harfleur speeches making the men want to fight. Also, Henry leads by example. This shown in the Agincourt speech and the night before, as when the king was in disguise he said, ‘I myself heard the king say he would not be ransomed’. Also the king tells the Herald just before the battle to leave them alone as he would not be ransomed. As well as that, Henry shares hardships of his men as he makes them feel all equal. Henry feels and acts just like them, common humanity. This is shown in the speeches and the night before Agincourt, where he says ‘ I think the king is but a man as I am’. Henry fights with his men and doesn’t sit back and watch. He feels he should go to battle aswel, making him and his men more equal. Also Henry is very fair and just, this is shown as the king is responsible for the order and peace of his kingdom and Henry deals with this correctly, as he gives the country a stable and fair government. There are two examples of Henry upholding the law. The first is shown in the execution of Bardolph as Henry is operating martial law, no trial. He executes Bardolph as he robbed a French church and he wants to set an example to his soldiers and to the French. This is to show what kind of king he can be to the French citizens. The second example is the execution of Cambridge, Scroop and Gray. This is where three friends of Henry try to endanger him and the whole country, They get executed because they could ruin the whole country, so the act is not of vengeance and he is not using the law as his private means of revenge. The three traitors beg for mercy but the king ignores this, as he cannot forgive someone for doing a crime as everyone may start doing it. Both of these decisions are very difficult for Henry to make as they are his friends but he takes his responsibilities and the law very seriously. This shows he is fair in giving equal treatment to everyone. All that I have mentioned above are showing Henry in a positive light and are good characteristics for an ideal king who takes his responsibilities seriously. However, the other side to Henry, the ruthlessness, doesn’t show him as an inspirational king. Henry does certain things in the play, which would be thought of as controversial today. Henry is very ruthless. For example, when Henry sets the trap for the three traitors; Cambridge, Scroop and Gray. He plays with them making them think they are getting their commissions for the army but instead they are being given death warrants. This shows dramatic irony as the only three people it mainly concerns doesn’t know what’s going on. Henry uses ironic words throughout the scene like ‘kind and gentle knight’. The scene is very ambiguous as he is making them believe that he doesn’t suspect them as they are close friends but really Henry is saying he is going to sort out the traitors, basically they think they are safe but they are not. There are a lot of veiled threats given by the king but are missed by Cambridge, Scroop and Gray. The three traitors use a lot of hypocrisy as they declare their loyalty which is known by us, doesn’t exist. Cambridge, Scroop and Gray make it worse for themselves as they say that Henry should punish a man for a little crime, as everyone will do it otherwise. So this shows for a big crime like treason he cannot be merciful. They are condemning themselves. In the end of the scene they ask for mercy, which the king ignores. Henry describes them as ‘English monsters’. Although this isn’t an act of private vengeance, as they put the whole country at danger and Henry is looking out for the country. Also Henry threatens the people of Harfleur. This is psychological warfare, as he doesn’t carry out the threats. Henry is very cunning in this scene as he puts the destruction of Harfleur on its people. This is done by Henry describing what he will do if they don’t surrender, first of all he threatens to set the town on fire, this is shown when he says ‘Till in her ashes she lie buried’. Henry also says he’ll rape all the girls, illustrating this is ‘Defile the locks of your shrill – shrieking daughters’ and he says he will smash in the old men’s heads, shown when he says ‘Your fathers heads dashed to the walls’. The last thing Henry said he will do is kill the children with spikes, ‘Your naked infants spitted upon pikes’. If the threats that Henry has described really did take place he would be known as a war criminal but Harfleur surrendered before anything could happen so Henry is known as a hero to France and his men not as a war criminal. Henry does this to make France see what kind of king he is as he was told by the Duke of Exeter ‘Use mercy to them all’, so the French don’t think he is a bad king. All Henry is basically doing is working on their imagination. This is not controversial to Henrys’ contemporaries as his first responsibilities are to his own soldiers. Another controversial thing Henry has done is the killing of all the French prisoners, which would have been classed as a war crime today but not in Henrys time. Henry loses his temper and does this out of revenge but I feel this is justified because the French went against the law and killed all the young boys who would of only been armed with a pen knife. This was wrong and the French deserved what they got. It was also a very responsible thing to do as there are not enough soldiers to guard the prisoners and to go into battle as the English are still out numbered five to one, so really it is an important decision to make. There is no criticism from Henrys own soldiers as this is shown when Gower says ‘This king most worthily hath †¦Ã¢â‚¬ ¦. Oh, ’tis a gallant king!’ They think Henry has not really committed a crime as the French started it and he was only retaliating. Although I considered the facts about Henry, I don’t feel he committed a crime. Hence I think Henry is not a war criminal but hero as he only does controversial things to help his country and he takes his responsibilities seriously.

Should Marijuana Be Legal - 1031 Words

From Past to Present: Marijuana and Medicine My life experience has opened my mind to the idea of legalizing marijuana for medical needs. Knowing that people with cancer, MS (Multiple Sclerosis), PTSD (Post Traumatic Stress Disorder), bipolar and many other medical conditions can be treated with cannabis, personally I do not understand how the Food and Drug Administration can withhold the use of cannabis to treat medical conditions. Keeping it a schedule I drug states that there is no current medical use for it, and that is obviously mistaken. Marijuana does not have any characteristics as Heroin or LSD (Lysergic acid diethylamide), therefore, it should not be in the same class. Watching my sister-in-law battle cancer was one of my hardest†¦show more content†¦2015). According to research, the history of medical marijuana dates to 2900BC, when a Chinese Emperor Fu His, who was credited with bringing civilization to China, appears to reference cannabis as a popular medicine that possessed both yin and yang. Throughout history, there are recordings of marijuana being used for healing purposes. In 1500BC, China added marijuana to its pharmacopeia due to cannabis healing properties. Some say that when Jesus anointed believers he used cannabis oil. There are records of cannabis being used to repress sexual longing. During 1799 when Napoleon invaded Egypt, he took a scientific expedition team, and they returned to France with cannabis. The cannabis was investigated for relieving pain as well as a sedative. During 1850, marijuana was added to the US Pharmacopeia and then removed in 1942. Marijuana was classified as a schedule I drug in 1970 which classified it as having no accepted medical use (ProCon 2017). The toxicity of marijuana is caused by delta-9-tetrahydrocannabinol (THC) and was first identified in 1964. The short-term effects of marijuana that THC activates receptors in the brain would normally respond to natural THC-like chemicals. When marijuana is used, a part of the brain with the highest number of receptors are activated, which causes the high most people enjoy. The short-termShow MoreRelatedShould Marijuana Be Legal?1609 Words   |  7 PagesMs. Fingarson English 11 March 9th, 2017 Junior Research Paper: Marijuana Should Be Legal. According to world recognized American Scientist Carl Sagan â€Å"the illegality of cannabis is outrageous, an impediment to full utilization of a drug which helps produce the serenity and insights , sensitivity and fellowship so desperately needed in this increasingly mad and dangerous world†. These are just some of the benefits of Marijuana along with many others. All you have been taught about cannabis inRead MoreShould Marijuana Be Legal?1060 Words   |  5 PagesMedical Marijuana Marijuana is the most commonly used illicit drug in the United Sstates (Wagner).. Marijuana is commonly used becauseThis it is because marijuana is easy to get and doesn’t have the visibly dangerous effects that other drugs like cocaine and heroine have. However,But does that mean marijuana is harmless to the human body? There are some people and studies that believe it is harmlessso. Sanjay Gupta, MD, Chief Medical Correspondent for CNN, wrote the following: â€Å"Frequent marijuana useRead MoreShould Marijuana Be Legal?986 Words   |  4 Pages smoking pot in California, is legal. On Tuesday, November 8, 2016, California became the fifth state to legalize the recreational use of pot. By a margin of about 56% to 44%, voters passed Proposition 64. 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This means that it is treated like a controlled substance, like alcohol or tobacco, and anyone theRead MoreShould Marijuana Be Legal?1630 Words   |  7 PagesMarijuana has been a hot topic of conversation over the last few years, as some states in America have legalized it medically and recreationally. By discussing the legal aspect of marijuana, the economic benefits, medical usage and how marij uana affects the family, we can see the positive and negative impact that marijuana has on sociology. Except for a few select states, marijuana usage, sale and distribution of marijuana is in some manner illegal. As a result, there is immense legal considerationsRead MoreShould Marijuana Be Legal?1610 Words   |  7 PagesSince the very first day marijuana began dominating our country over 30 years ago, federal control of the drug has been the topic of an continuing arguments. Marijuana is a crushed up blend of dried out herbs, seeds and stems of the plant cannabis. Most people inhale it in the shape of cigarettes for pleasure and relief. Should marijuana be made legal? Advocates of the drug argue that there are multiple medical advantages and that tobacco and alcohol are far more harmful for us than the drug itselfRead MoreShould Marijuana Be Legal? Essay1261 Words   |  6 PagesMarijuana is safer than tobacco and alcohol, more beneficial and healthier too. Marijuana, unlike tobacco and alcohol, never causes serious illnesses like cancers of the lungs, throat, and mouth, cirrhos is, dementia, or anything else. In actuality, medical marijuana is used to treat cancer cells. â€Å"The earliest use of cannabis as a medicine is attributed to the legendary Chinese Emperor Shen Nung, who is thought to have lived around 2700 BC.. Cannabis sativa is thought to have been grown for at leastRead MoreShould Marijuana Be Legal? Essay965 Words   |  4 PagesShould Marijuana Be Legal? In order to start a discussion about whether marijuana should be legal, we must first begin with the history of marijuana. How long has marijuana been around? The earliest recorded use of marijuana is from the island of Taiwan off the coast of mainland china over 10,000 years ago in the Stone Age (Marijuana, 2014). They wove their clothes and made their shoes from hemp. The first paper was made from a combination of crushed hemp fibers and mulberry tree bark. This