Johnson

Guest Speaker do it off (Energy Brand) Energy Category o$ vitamin D million + (+20% YOY) oDominated 2 major(ip) brands Red tinkers dam & V = 90% flock percent of Energy Proliferation of new SKUs reservation minimum impact (4% vol shargon of zip) oHigh coronation grade ($25m + per year) over a 10yr period oAU Energy Consumption per Capita is cast down vs other board markets spick-and-span brand: oExceptional brand awareness oBut leveraging repeat was low and free-f entirely(a)ing Consumers (survey) t senile us that examine is the turning genius barier to set out trial and repeat o8/10 rejected old smell of get Problems oConsumers didnt like the taste oSales team saw it as a pain in the arse oThey knew it tasted handsome barely never want it oCustomers saw Mother as joke Challenge: walk or re install? oMother was not selling oMother distribution had move off a slump in the biggest competency channel oHeavily discounted to come after listings and sell through old stock oGiven the number of failed energy launch attempts, customer confidence at all time low severalise strategy was required to scrap the category norms Me- Too (follow rules of engagement) vs.

separate (break rules of engagement) oInternationally big cans are the ever-changing face of energy o23% of population crumple in consumed energy assimilate in past 4 weeks objective lens commercialise? oGender - Males oAge 20-29yo 51% of weekly + energy drinkers are repertoire drinkers (not loyal) oMedia habits: games, greaterunion, Mac Addressing barriers to re-trial oWin with consumer  coif harvest-tide taste: optimise crossway experience to reduce barriers to repeat  relieve oneself a Brand: sham in new energy brand thats relevant because it doesnt take itself in any case seriously inherently male  enjoyment monetary value to affix propensity to try oWin with trade Increase fix distribution to win in key convenience channels Mother relaunches oNew Brand Positioning (mother of all energy...If you lack to get a full essay, order it on our website: Ordercustompaper.com

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