International business environment Case Study Example | Topics and Well Written Essays - 250 words

International business environment - Case Study ExampleThese changes in the orthogonal sparing environment meant that McDonalds had to adapt to the local conditions where shortages were the order of the day, prices were controlled by the government, and inefficiency was the hallmark of the economic arrangement and finally, challenges in procurement of raw materials for its products. Since Russia went through the stages described above, McDonalds had to reorient its strategy to meet the challenges constitute by these changes in the external environment which impacted the operations of its stores in Russia. Further, with price control and circumscribe of raw materials, McDonalds had to cope with uncertainty in procurement which pushes up costs but the expiry user price remains the same for its finished products. Finally, working with government officials presented challenges of its own which meant that the way in which managers at McDonalds dealt with government officials impacte d its operations as well. These are some aspects of the external economic environment which impacted the operations of McDonalds in