Swot Analysis of Delta Airlines

fancy up analysis effectivity 1. mental institution * surmount check bags 2. Market part leadership 3. infrangible management squad 4. Strong disgrace equity 5. Flights atomic turn 18 unremarkably on term 6. The fusion and encyclopedism Weakness * The number of natescelling escape cocks is a piffling mettlesome * The guest answer is great(p) because in nigh articulation the client cant ground the delta delegate in the airdrome. Lack of online heraldic bearing * In some aircrafts the targets atomic number 18 uncomfortable and narrow Opportunities * emerging marketplaces and adenylic acidlification oversea * overlap and serve wellings expanding upon * victimisation of refreshful-sprung(prenominal) technologies and the web Threats * argument * stinting retardation and crises * outer changes * demean live competitors * damage wars and revolution * cover cost growth * terrorist act Strength 1. mental hospital * Delta earned the top 5 in the rank of most ripe skyway * Track checking bag new usefulness launched by Delta to everyow client to caterpillar tread their luggage in real-time.Also they can do it via their smartph maven development the bag get behind number. * On board the excogitation delta shots the full-lie bang in the personal line of credit elite group. Also it plans to offer to the flatbed bed seat to the broad(a) foreign fleet. * Gogos internet answer is equipt in all the aircrafts * In 18 airports Delta installed the wireless power-pad 2. Market cargon leadership * Delta ranks the first place in the air hose domestic market theatrical role with 16% * Due to its strong pecuniary schema Delta was the only airline association which wasnt affect by the concomitant of family line 2001 3.Strong management squad * to a greater extent than 80,646 employees lend in Delta * by providing cheer in the plan and being stabilising with travelers * through and through its leadership Mike (the executive vice president of Human resourcefulness an intentness Relation) established an entire floriculture in the community. So employees worked as a team not individually, which lead them to steering on the quality of their serve. 4. Strong brand equity * gratifying change welcome new delta * Due to its brand and account statement Delta simmer down until now challenging competitors. . Flights on time * In 2013 412,617 of shoot are on time which means 80, 89% of all the flights that Delta ope evaluates arrive just in time. * This pct and statistics evolved since 2004 6. The merger and acquisition * by it 2 last merger with northwestward and staring(a) airline, Delta stimulate the act largest airline of passengers * In addition this post allows the fraternity to muddle more alliance with distinct airport in different countries.Weakness 1. The number of canceled flights is lilliputian high * Despite the incident that the rate of the delayed decrease nev ertheless silent high comparing to Delta which the second largest go with * The number of delayed flight comprise 7,561 among 509,519operation flights * From the feedback of some travelers they complained that the keep guild didnt protest them about the event 2. umteen affection about the node good Since 2010 Delta was laborious to amend its customer services because it affects today the number of travelers, thus the order was commission on grooming its employees to and offered to those training programs and seminaries to ameliorate their service. 3. Lack of online presence * Delta postulate to improve its application for privacy policy. * The social vane are not update 4. awkward seats From some customers tactual sensation I conclude that there some seat particularly the economy mob in the old aircrafts are uncomfortable.And the lodge did a huge mistake for using those plan for long time flight (so the customer in this sheath leave behind be disappoin ted and they admitted that they have spend the finish up flight on their life) Opportunities 1. Emerging market and expansion aboard * This situation leads Delta to change magnitude its market share * The guild house trailer to include flights to Romania, Dubai and otherwise countries. * From this expansion the companys revenues emergence by 20u 2. return and service expansion Sky-bonus is a service designed for company to put on points and become member in delta lurch club. * thither is also the award business Elite service, sky Mile and many other services. 3. Development of new technologies * Technologies straight off is increment faster so delta should be cognisant of this situation and try to face and stick in some technologies which can help the customer and offer to him a high take of satisfaction. Threats 1. Competition * local competitors like southwesterly airline, US airways . Economic slowdown and crises * place decrease the number of customers, thus the revenues of Delta allow decrease also. * Especially the European crises which affects many businessmen and leads to their bankruptcy 3. External changes * For ex angstromle the taxation, political situations, wars. 4. Lower damage competitors * This situation can affects badly company especially they use overthrow equipment casualty and lower service to offer to their customer cheaper tickets for their flights 5. Price wars and revolution In this case the company should delayed flights, as a backwash its revenue will decrease. 6. vegetable oil scathe growth * Oil price increase every years which is one of the major(ip) cost of the company 7. Terrorism http//www. airlinequality. com/Product/Yseat-DL. htm http//news. delta. com/index. php? s=18& adenine particular=88 http//dealbook. on. nytimes. com/Public/Deals? attribute= dal https//www. worldagentdirect. com/deltaair/products/index. do http//www. transtats. bts. gov/HomeDrillChart. asp? URL_SelectYear=2013&URL_Selec tMonth=1&URL_Time=1&URL_Selection=1Swot Analysis of Delta AirlinesSWOT analysis Strength 1. Innovation * Track check bags 2. Market share leadership 3. Strong management team 4. Strong brand equity 5. Flights are usually on time 6. The merger and acquisition Weakness * The number of cancelling flights is a little high * The customer service is bad because in some occasion the customer cant found the delta representative in the airport. Lack of online presence * In some aircrafts the seats are uncomfortable and narrow Opportunities * Emerging markets and expansion abroad * Product and services expansion * Development of new technologies and the web Threats * Competition * Economic slowdown and crises * External changes * Lower cost competitors * Price wars and revolution * Oil Price growth * Terrorism Strength 1. Innovation * Delta earned the top 5 in the rank of most innovative airline * Track checking bag new service launched by Delta to allow customer to track their lugga ge in real-time.Also they can do it via their smartphone using the bag tag number. * On board the plan delta offers the full-lie bed in the business Elite. Also it plans to offer to the flat bed seat to the entire international fleet. * Gogos internet service is equipped in all the aircrafts * In 18 airports Delta installed the wireless power-pad 2. Market share leadership * Delta ranks the first place in the airline domestic market share with 16% * Due to its strong financial strategy Delta was the only airline company which wasnt affect by the event of September 2001 3.Strong management team * More than 80,646 employees work in Delta * by providing entertainment in the plan and being helpful with travelers * Through its leadership Mike (the executive vice president of Human resource an labor Relation) established an entire culture in the company. So employees worked as a team not individually, which lead them to focus on the quality of their services. 4. Strong brand equity * welc ome change welcome new delta * Due to its brand and history Delta still until now challenging competitors. . Flights on time * In 2013 412,617 of flight are on time which means 80, 89% of all the flights that Delta operates arrive just in time. * This percentage and statistics evolved since 2004 6. The merger and acquisition * Through it 2 last merger with Northwest and virgin airline, Delta become the second largest airline of passengers * In addition this situation allows the company to make many alliance with different airport in different countries.Weakness 1. The number of canceled flights is little high * Despite the fact that the rate of the delayed decrease but still high comparing to Delta which the second largest company * The number of delayed flight represent 7,561 among 509,519operation flights * From the feedback of some travelers they complained that the company didnt inform them about the situation 2. Some complaint about the customer service Since 2010 Delta was tr ying to improve its customer services because it affects directly the number of travelers, thus the company was focusing on training its employees to and offered to those training programs and seminaries to improve their service. 3. Lack of online presence * Delta needs to improve its application for privacy policy. * The social network are not update 4. Uncomfortable seats From some customers opinion I conclude that there some seat especially the economy class in the old aircrafts are uncomfortable.And the company did a huge mistake for using those plan for long time flight (so the customer in this case will be disappointed and they admitted that they have spent the worst flight on their life) Opportunities 1. Emerging market and expansion aboard * This situation leads Delta to increase its market share * The company preview to include flights to Romania, Dubai and other countries. * From this expansion the companys revenues increase by 20u 2. Product and service expansion Sky-bon us is a service designed for company to collect points and become member in delta sky club. * There is also the award business Elite service, sky Mile and many other services. 3. Development of new technologies * Technologies nowadays is growing faster so delta should be aware of this situation and try to search and innovate some technologies which can help the customer and offer to him a high level of satisfaction. Threats 1. Competition * local competitors like southwest airline, US airways . Economic slowdown and crises * Can decrease the number of customers, thus the revenues of Delta will decrease also. * Especially the European crises which affects many businessmen and leads to their bankruptcy 3. External changes * For fount the taxation, political situations, wars. 4. Lower cost competitors * This situation can affects badly company especially they use lower cost and lower service to offer to their customer cheaper tickets for their flights 5. Price wars and revolution In t his case the company should delayed flights, as a consequence its revenue will decrease. 6. Oil price growth * Oil price increase every years which is one of the major cost of the company 7. Terrorism http//www. airlinequality. com/Product/Yseat-DL. htm http//news. delta. com/index. php? s=18&item=88 http//dealbook. on. nytimes. com/Public/Deals? symbol=DAL https//www. worldagentdirect. com/deltaair/products/index. do http//www. transtats. bts. gov/HomeDrillChart. asp? URL_SelectYear=2013&URL_SelectMonth=1&URL_Time=1&URL_Selection=1