Snickers Candy Bar Advertising Campaign

Snickers argon the manhoods top-selling candy bar. Since created in 1930, it has always been a convocation favorite. Between 2000 and 2010, Snickers was losing market contend in a hot chocolate bar and confectionary market. But thank to the Youre Not You When Youre sharp-set black market, it has gotten more and more popular. Mediacom.co.uk explains the reasons for startle this cutting streamlet by saying: The challenge was that hoi polloi simply werent cerebration ab tabu buying Snickers when step up and ab surface. We needed to remind mint why and most significantly when they can enjoy Snickers. [The thinking behind this new campaign is] we all have moments when we are not musical note ourselves-irritable, whiney, worst tempered. We would firmly place the point for these moments at hungers door, positioning Snickers as the hunger-busting root word to make current you quell on top of your risque (Par.1&2).\nThe big idea for this campaign is to make it to where ev ery sentence someone is not feeling themselves they reach for a Snickers bar. The starting Youre Not You When Youre Hungry mercantile broadcasted during the 2010 Super Bowl. Carole Walker, vice president of integrated marketing communications at Mars drinking chocolate North America, says, Theres no better environment to introduce Snickers new ad campaign than the Super Bowl, with its abundant and truly engaged audience. The brands new advertising is funny, iconic and sure to be part of the guinea pig conversation that takes place during and afterward the game (Par. 3). The commercial starts out with a group of guys playacting football and then shows mike (played by Betty White) running towards the ball. mike (Betty) gets tackled and one of his teammates say, Mike, youre playing like Betty White out there! Mike (Betty) snaps a snobby comment covering fire and him and starts whining because he is tired. Then his missy walks up and says, Honey, eat a Snickers. He eats it and is back to his normal self agai... If you extremity to get a honest essay, order it on our website:

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