Moreover the handling of a negative promotional material must be done in an open and practiced manner specifically addressing the concerns of the clients and their supporters . If this initial step is not met , the chances of losing the rely and confidence of their clients and supporters would be high . Most likely this reflection would generate more negative publicity for them . If credibility and institutionalize have been lost , it can be very severe to gain them back again (Cravens , 2009There are many ship canal to mitigate the impact of a negative publicity to a health care org anization . First , the organization must no! t act defensively in redeeming its analyze . They must address the...If you want to get a expert essay, order it on our website: OrderCustomPaper.com
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