3 Limitations References accompaniment 1 1 2 2 3 3 5 5 5 6 7 7 8 9 10 11 12 13 14 14 14 14 15 16 17 17 18 18 18 22 25 27 29 30 32 32 32 34 36 39 i executive director summary Dell, a multinational computer maker is unmatchable of worlds leading devoteds in the industry. The quick pick out the strategy of have-to-order and direct sales to its customers which gave it a competitive edge. However, with time, consumer preferences subscribe to changed and with global expansion market postulate vary. Thus the uniform strategy is not as fatty as it utilize to be. The research! conducted to analyze consumers was based on the questionnaire method. The results reveal that single users now prefer retail purchase rather than build to order. With such a market preference, the firm may fall behind its competitive edge which it gained adopting the build to order and direct sales strategy and their cost battle may be overtaken by competitors. However, for the...If you want to get a full essay, order it on our website: OrderCustomPaper.com
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