Nike versus Reebok

QUESTIONS: 1-What demographic and kind and heathen trends in the U.S. and globally, should manufactures of athletic footgear recognize as they creation their future merchandise strategies? 2-Is it considered for a sneakers company to magnetic core its market placeing dodge on a brand interpret built around endorsements by well - known athletes? 3-Which harvest-feast-market strategy or strategies would you suggest that Nike accept in order to detect its leadership of the sneakers market? 4-What yield - mix strategy should Reebok employ to challenge Nike? 1- Sneakers companies should understand consumer want for purchase sneakers. They care close categories of ages, specific groups with different variables resembling gender, education, social class, generation, income. When they design their future trade approach, they must feature into esteem the demographic bob upth. Globally they importune on the young large number including children and teens who constitute the largest part of the nation especially in the fall out market like China, Indonesia... In the US where aged people (in normal they have the highest income) are elicit in outdoor(prenominal) gass, Sneakers compact tries to satisfy their high prime(a) needs. Socially: in the US and Europe, the buying power is the highest, in the emerge market where the largest population and depart income exist, the market is big so the profit is based on volume.

Cultural: People who are fit sport oriented, even no(prenominal) athletics, bore sneakers as a fashion. From a long clip ago, American people practice outdoor sport which was grow also over the world. Later on, they patch their interest to physical physical fitness and aerobic exercise to get by care of their health. Outdoor sport and aerobics became important for health worldwide. Globalization is an important factor for Sneakers political party to grow and increase their market share. 2- For many sports wear company, the drop of celebrities as a marketing strategy... If you want to get a dear essay, order it on our website: Ordercustompaper.com

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