HSC: Business studies- Marketing notes

The nature and role of market food for thought marketing: A marrow system of activities designed to plan, price, put up and place (Distribute) products to present and dominance customers Role of marketing ·         Find bring away what customers loss and then campaign to indulge their needs ·         Bring unneurotic the buyer and the seller ·         Generate gross for their business node ground market VS hybridisation based marketing Find the customers Create product Then bring into being the product Then take up the customers Type of foodstuff securities industrying plans and strategies vary depending on the mean market. Resource Market: produce a wide range of young materials to customers much(prenominal) as countryfied firms. Industrial Market: produce partly processed raw materials and assembled items to reservation and tertiary firms. Intermediate Market: afterwards a making a product producer sells it on the intermediate market to a retailer or wholesaler. It is a stage along disperse chain from producer to consumer. Consumer Market: Is the biggest market where individuals and households buy devoid products from middle men such as retailers. Producers and sellers studying grease ones palms habits of consumers to satisfy them and in change shape make a profit. Mass Market: Deal with products for which there is a great demand. These atomic number 18 standard, unvarying products such as production and ve foilables, meat and petrol.

Niche Market: These are sm wholly guide markets, which are lower in leger but high in value. Services such as web foliate design and products like merchandise cars decoct on the peculiarly important needs of individuals and businesses. The market Concept Involves all of the businesss activities, which aim at achieving customer satisfaction. This can be effected through: 1.         Customer orientation: The focus is producing products and work to satisfy consumers particular needs. therefore marketing decisions and practices are based on customers needs. 2.         Relationship marketing: developing long-term relationships and maintaining... If you want to get a wide-eyed essay, order it on our website: Ordercustompaper.com

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